Might we have a case of sibling rivalry amongst the Zuckerberg clan?

It looks like a case of sibling rivalry as the sister of Facebook founder Mark Zuckerberg has reportedly handed in her resignation in order to start her own social networking empire.

Randi Zuckerberg is going on to expand her new company called RtoZ Media.  Ms. Zuckerberg is recognized by Facebook and the social networking and media industry as having been highly instrumental in the success of the world’s largest website.  Her years of dedication and innovation helped propel her brother’s empire into the most lucrative website and network in history.  Her choice to leave her cushy job at Facebook is a stunner but it doesn’t mean she’s being kicked out to the curb.  She has now the credentials and connections that she cannot mess up even if she tries.  Just her name alone is enough to draw in investors to the tune of billions of dollars.

At present the amount of money being poured into the social networking realm rivals that of most top countries in the world.  Because Facebook is worth so many 100s of billions of dollars, investors around the world are chomping at the bit to get their hands on the next internet craze.  Randi’s leaving Facebook doesn’t mean she has no confidence in the company it just appears as though she has her sights set on expanding her own creative ideas and it’s sure she won’t be lacking in resources to do so.

One of the issues she did mention was the growing threat of the canceling of anonymity on the internet.  It’s an isssue that head honchos of many top internet companies have mentioned.  They feel that if the web becomes like some sort of real information super highway with people needing a license to drive, people won’t have that freedom of speech that has toppled entire empires and governments of late.  She’s right in that regard as suppressive governments and criminal cabals are terrified of the internet.  These groups have no idea when someone will use the internet to inform on them and undermine their entire criminal activities.  If governments succeed in clamping down on whistleblowing by putting an end to anonymity on the web, a new age of darkness might fall on the global community.  Sure there needs to be a stop to the crime on the web, but cutting people off is not the answer.

That viewpoint is what Randi Zuckerberg might champion as she’s admitted to leaning toward more online security and with her know-how and connections we may well see a breakthrough in ways to make websurfing far more secure.  In truth, it’s only a matter of time before someone comes up with a program or procedure that makes a great deal of criminal activity on the web obsolete.  Perhaps Randi Zuckerberg is that person to achieve this.

It’s sure that whatever moves she makes there are going to be people watching every single move.  They know that if she gets her feet planted solidly, with her brother’s support and an army of investors there’s nothing she couldn’t achieve.

Online News Heard Now

Image: jscreationzs / FreeDigitalPhotos.net

Short URL: http://www.onlinenewsheardnow.com/?p=819

Posted by News
on Aug 5 2011. Filed under Business, Recent, Technology.
You can follow any responses to this entry through the RSS 2.0.
You can leave a response or trackback to this entry

Share and Enjoy

Five Online Business Video Tips from Invodo

When it comes to selling products with online videos, the experts at Invodo know what they’re doing. They’ve worked with many major brands, creating and distributing ecommerce videos for them. They were one of the winners of our Video in Practice contest (scroll down for the Moosejaw video). We also like what they’ve recently been doing for Summit Toys (watch the video at the bottom of this page and see if you don’t want to buy a bug vacuum afterwards).

That’s why we went to them for tips on creating effective ecommerce videos. We spoke to Russ Somers, Invodo’s director of marketing, and he handed us these five pearls of wisdom.

1. Show Them the Thingy
At Invodo, they know that the product needs to be the star. That’s why this quirky phrase – “Show them the thingy” – is their mantra. It reminds them that ecommerce videos aren’t about the on-screen talent, they’re about the products.

2. Sounds Good to Us
Don’t rely on built-in microphones. This is a lesson we’ve heard from other people, and it’s worth repeating. You can use an inexpensive pocket video camera to shoot solid online videos, but that camera had better have an external mic input. Buyers will click away if your videos don’t have good sound. Even a $50 lavalier mic will give you decent audio.

3. Keep it Short
People have short attention spans, Somers says, so keep your videos brief. Shoppers are only looking for two or three differentiators about your product, so stick to those. You’ll want to put a high-impact moment up front. Twenty percent of online video viewers click away during the first ten seconds. You can lower that percentage by putting something interesting up front.

4. Distribute Widely
Don’t stick with just putting your video on your product page or homepage: get it on other sites. Somers recommends creating a shortened version to use on social networking sites like Twitter and Facebook. Have that version link back to the main site for the whole video. Wide distribution also helps your search engine rankings.

If your product is in stores, consider that people will be evaluating it while standing in the store aisle, and may look online for more information. Add a QR code to your packaging that links to an explanatory online video. It’s a great way to convince people when they’re looking for a reason to choose your product.

5. Measure All the Impacts
People get hung up on the conversion rates and don’t bother looking at other metrics, says Somers. While conversion is important (and is tricky to measure), there are other measures that matter. Pay attention to view rate, time on page, time on site, and bounce rates, he says. Watch how sales videos can impact the entire sales experience: for high-end goods, buyers often return to watch the video several times before making a decision.

Got all that? Now go and put those tips to good use with your next ecommerce video – or hire Invodo and they’ll do it for you.

Share and Enjoy