New Kind of Marketing Company From Former Apple Exec

Allison Johnson, who had been a top marketing exec for Apple, is finally close to launching on a new kind of marketing firm, sources said, with backing from Twitter co-founder Jack Dorsey and Malaria No More co-founder Ray Chambers.

Sources said that Johnson — who had been Apple’s vice president of worldwide marketing communications since 2005, before she quit in March — has since been ruminating on how to create a different kind of marketing company. Its aim is to help big companies and brands connect more effectively with smaller tech companies and burgeoning social networks.

“It’s a different new model, although it’s certainly a full-service solution for companies from a marketing point of view,” said one source. “But it does not conform to a typical agency.”

It’s not clear how much funding Dorsey or Chambers have put up or when the firm will launch. It’s been in formation for many months, said sources.

But Johnson has been working closely on its creation with longtime Silicon Valley PR exec Sarah Ross and others. Previously, she had been talking about such a partnership with Facebook PR exec Brandee Barker, who is no longer involved in the project.

Johnson has also talked to former Facebook marketing director Randi Zuckerberg, who left the social networking site last week to start her own marketing firm, about working together.

Johnson declined to comment on the venture.

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Randi Zuckerberg leaving Facebook – Springfield News

NEW YORK– Facebook says Randi Zuckerberg, the sister of CEO Mark Zuckerberg, is leaving the company after six years.

Facebook said Thursday that Zuckerberg, who had led Facebook’s consumer marketing team, is leaving to start her own company. Facebook says the company is “grateful for her important service.”

Zuckerberg did not immediately respond to an email for comment.

The blog AllThingsD, which earlier reported her departure, says she is leaving to start a company called RtoZ Media. Few details are available on the startup’s website, which says RtoZ is still working on “absolutely everything about this new initiative.”

The venture will likely build on Zuckerberg’s work at Facebook. There, she worked with media companies to bring elections and other current events to the social network.

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