Businesses Don’t Consider Social Media Crucial
August 9, 2011 by admin
Filed under Latest Lingerie News
But 14 percent admit they’re still not sure how to use it.
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What marketing tool can’t small businesses live without? Here’s a hint: It’s not Facebook (or any other recent innovation). It’s old-fashioned word of mouth, according to a new report.
Half of respondents in a survey by insurance provider Hiscox said word of mouth was a “must.” More than half of the 304 businesses polled said they used social media, but just 12 percent called it a must-have—even though, as eMarketer points out, the goal of most social media marketing is to create word-of-mouth.
Fourteen percent of small businesses admitted they didn’t know enough about social media to use it effectively.
The bigger the company, the more likely it was to use social media for business. While 53 percent of businesses with one to 249 employees had adopted social media, 62 percent of businesses with 50 to 249 employees were using it.
The most effective medium: Facebook, cited by 28 percent of respondents. It was followed by LinkedIn (18 percent), company blogging (8 percent), and YouTube (6 percent).
A separate report last month showed that Facebook, the most visited site on the Internet, is also among the most hated. And according to Inside Facebook, more than five percent of U.S. users, or some six million people, abandoned the site in May.
The Hiscox survey didn’t mention Twitter, which—according to research last year—is just as well known as Facebook, and may be even more helpful for marketing. More than half of Twitter users surveyed said they follow brands on the platform, and this group is three times more likely to follow a brand on Twitter than they are to follow a brand on Facebook or any other social network. When asked “Do you follow/friend any brands or companies on social networks” 51 percent said they follow on Twitter, compared to just 16 percent on other social networks.
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CHDT Corp Launches Facebook Page to Encourage Consumer Interaction and Share …
August 9, 2011 by admin
Filed under Latest Lingerie News
DEERFIELD BEACH, FL, Aug 09, 2011 (MARKETWIRE via COMTEX) –
As part of its mission to assist its retail partners with valuable
product information as well as offer an accessible forum where
consumers may have their questions answered, Capstone Industries, a
wholly owned subsidiary of CHDT Corporation
/quotes/zigman/476188 CHDO
-6.25%
is now
reaching out via Facebook.
The Company’s Facebook page is currently being developed and will
allow consumers and retailers worldwide to learn about new product
launches and other details of new and existing items. The page will
also be an effective way to contact the Company’s staff with any
questions and a convenient place to share product reviews.
The posts will commonly address current needs and concerns regarding
modern lighting and sustainability. They may also include national or
international news, trends, or events which may affect current market
conditions, such as new technology and extreme weather conditions
that might require attention and appropriate preparedness, therefore
providing a direct service to Facebook users looking for lighting
alternatives.
“While our customer service staff does an excellent job responding to
individual inquiries and accepting consumer reviews, answering
questions publicly on Facebook will allow us to reach a wider
audience. Some visitors may even learn details they didn’t realize
that they needed to know,” said Natalia Pinheiro, Sales Marketing
Coordinator of Capstone Industries. “This is definitely the right
time for us to create a virtual place where end-customers can easily
find useful information about our products and also interact with
other consumers about their various experiences,” added Natalia.
“Our marketing department has had the development of the Capstone
Facebook page in their pipeline for months and we now welcome the
initiative, as we see the importance of social media in strengthening
relationships and building our brand,” stated Reid Goldstein,
President of Capstone Industries. “Since we don’t sell products
directly to consumers, this strategy actually represents another tool
we have made available to assist our retail partners in providing
added service to their customers,” continued Goldstein. “We
appreciate the efforts of our in-house Marketing team and look
forward to collaborating with them in making this a successful step
for all of us,” he concluded.
About Capstone Industries, Inc.
For more than a decade, the South
Florida-based Capstone Industries has specialized in the design,
production and distribution of consumer products to retailers and
wholesalers throughout the USA. Capstone Industries is committed to
the development and distribution of unique and inventive products to
a variety of channels including bookstore chains, convenience stores,
drug grocery, electronics, hardware, home improvement, internet,
mail order, mass market, office supply, specialty, and warehouse
clubs.
About CHDT Corporation
CHDT Corporation (
www.chdtcorp.com ) is a
public holding Company that engages, through its wholly owned
subsidiaries, in the development, manufacturing, logistics, and
distribution of consumer products to retailers and wholesalers
throughout North America. See
www.chdtcorp.com for more information
about the Company. Reference of URLs in this press release does not
incorporate said URLs or any of their contents in this press release.
FORWARD-LOOKING STATEMENTS: This press release, including the
financial information that follows, contains “forward-looking
statements” as that term is defined in the Private Securities
Litigation Reform Act of 1995, as amended. These statements are based
on the Company’s and its subsidiaries’ current expectations and
involve risks and uncertainties, which may cause results to differ
materially from those set forth in the statements. CHDT undertakes no
obligation to publicly update any forward-looking statement, whether
as a result of new information, future events or otherwise.
Forward-looking statements in this press release and risks associated
with any investment in CHDT, which is a small business concern and a
“penny stock Company” and, as such, a highly risky investment
suitable for only those who can afford to lose such investment,
should be evaluated together with the many uncertainties that affect
CHDT’s business, particularly those mentioned in the cautionary
statements in current and future CHDT’s SEC Filings.
SOURCE: CHDT Corporation
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