Life is good Facebook Community Reaches 1 Million Fans

Boston, MA (PRWEB) August 16, 2011

One million people can’t be wrong. The Boston-based lifestyle and apparel brand, Life is good has reached a social media milestone, with more than 1 million “Likes” on its Facebook page. Life is good spreads the power of optimism through its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges.

The Life is good Facebook page has become an essential vehicle for the company to reach new optimists and continue its mission to spread good vibes by relaying optimistic anecdotes, lyrics and images to their active community of Facebook fans. These fans reciprocate, engaging with the brand on a daily basis, sharing their stories and connecting with other optimists around the world. During an average month, Life is good’s Facebook page receives nearly 29 million post views and over 127,000 fan interactions.

“We view social media as a great tool to help us spread the power of optimism, and our aim is to talk with our fans, not talk at them,” said David Oksman, head of marketing at Life is good. “We truly are inspired by our Facebook following. It’s a unique gathering place for an amazing community of optimists who share their thoughts, passion and good vibes every day.”

Facebook is just one part of the social media strategy at Life is good, which also includes more than 36,000 followers of Life is good on Twitter and the Life is good YouTube Channel. Earlier this year, the company launched Life is good Radio, an online stream that brings together listeners who like uniquely selected music that reflects good times and a positive outlook.

The Life is good Community will gather in person to celebrate optimism and raise funds for kids in need at the 2nd annual Life is good Festival. Set to take place September 24-25 at Prowse Farm in Canton, MA, the Life is good Festival will feature three stages of nationally known musical talent including Ray LaMontagne, The Avett Brothers, Michael Franti Spearhead, as well as kindie rock superstars Imagination Movers and Laurie Berkner headlining the Good Kids Stage. 100% of Life is good’s profits from the Festival will go towards their goal of raising $1 million for the Life is good Playmakers, helping kids overcome life-threatening challenges such as violence, illness and extreme poverty. Visit www.lifeisgood.com/festivals for the full talent line-up and other Festival information.

About the Life is good Company

The Life is good Company, based in Boston, MA, spreads a fresh outlook on life with its colorful collection of apparel and accessories and through its social mission to help kids overcome life-threatening challenges. For more information on Life is good, please visit www.lifeisgood.com.

About The Life is good Kids Foundation

The Life is good Kids Foundation is an accredited 501(c)(3) public charity whose mission is to help kids overcome life-threatening challenges, including violence, illness and extreme poverty. Through its action arm, the Life is good Playmakers, it provides training and support to the adults dedicated to caring for these children so that all involved lead healthier, more joyful lives. More than $6.5 million has been raised to date for children in need, principally through Life is good Festivals and the 100% of profits that The Life is good Company donates to the Foundation from nationwide sales of select products. For more information, visit www.ligplaymakers.org.

Life is good® is a registered trademark of The Life is good Company

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For the original version on PRWeb visit: www.prweb.com/releases/prweb2011/8/prweb8719422.htm

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Jungle Torch’s Marketing Dashboard Provides a New Marketing Strategy

Portsmouth, NH — (SBWIRE) — 08/16/2011 — Jungle Torch’s marketing dashboard is working to provide marketing executives with a marketing strategy different from traditional techniques used in the past. The marketing dashboard created by Jungle Torch is focused around keywords, referring websites, inbound and outbound marketing, and social media.

The marketing dashboard provides users with quick information at a glance that helps users understand their online presence without having to analyze large charts or go through long written documents. Jungle Torch’s marketing dashboard takes some stress off of marketing executives by providing your company with analytics easily and affordably.

Jungle Torch recognizes that many existing companies don’t fully understand how to penetrate into the complicated world of search engines and online marketing. That’s why the marketing dashboard report was created. By just a quick look at the dashboards, you can tell the top 5 keywords that returned pages from your site on, the top 5 websites that link to your website, a summary of postings made about your company on social media sights, and analysis of inbound and outbound links.

Each section of the marketing dashboard report has a detailed chart of the information, and an option to click for a more detailed report. By using these features, the marketing dashboard report is sure to help your company work on implementing online marketing into your marketing strategy.

About Jungle Torch
The Jungle Torch is an advanced SEO report and Social media tool that gives unprecedented insight into a company’s SEO and Social media and by using its marketing dashboards.

Purpose-built by some of the pioneers of online search engine technology, JungleTorch consolidates diverse online marketing analytics into powerful marketing dashboards. Using a best-in-class sentiment engine, JungleTorch provides an easy-to-understand single view into Twitter, Facebook, weblogs and news sources with targeted identification of postings relevant to the user’s organization, as well as a complete sentiment analysis that determines whether online comments are trending positively, negatively or neutral. In addition to tracking social media, Jungle Torch also gives users the ability to measure the success of SEO report programs by offering an SEO report that includes the rank of a user’s Website based on hundreds of keywords and phrases, Jungle Torch issues a comprehensive SEO report on the SEO friendliness of a Website, inbound and outbound linking, and 15 other critical SEO metrics. It also measures competitive SEO, inbound and outbound linking.

Jungle Torch is based in Portsmouth, N.H. For more information, please visit http://www.jungletorch.com/

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