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Ashley Graham shows off her famous curves in workout gear for fitness campaign

January 29, 2016 by  
Filed under Lingerie Events




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  • The 27-year-old from Lincoln, Nebraska, stars in Canadian retailer Addition Elle’s new Nola plus-size activewear collection
  • Ashley also has an ongoing lingerie collaboration with the brand 
  • The body activist, who wears a size 14/16, frequently posts Instagram photos and videos of herself working out

Bianca London for MailOnline

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Ashley Graham is flaunting her sculpted curves as she works up a sweat in her colorful new fitness campaign. 

The 27-year-old size 14/16 body activist from Lincoln, Nebraska, has once again teamed up with Canadian retailer Addition Elle to star in the brand’s new Nola plus-size activewear collection featuring brightly patterned tops, leggings, and sports bras. 

Ashley, who has a lingerie collaboration with the brand, looks like she is ready to his the gym in the images that see her with her hair pulled back in a messy bun. 

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Fitness fanatic: Plus-size model Ashley Graham stars in Canadian retailer Addition Elle's new Nola activewear collection

Fitness fanatic: Plus-size model Ashley Graham stars in Canadian retailer Addition Elle’s new Nola activewear collection

Working up a sweat: The 27-year-old from Lincoln, Nebraska, can be seen wearing the brands sports bra and patterned leggings, which retail for $40 and $55 respectively 

Working up a sweat: The 27-year-old from Lincoln, Nebraska, can be seen wearing the brands sports bra and patterned leggings, which retail for $40 and $55 respectively 

Go graphic with your gym gear in Ashley’s leggings


Addition Elle Patterned Leggings

Click here for the current collection

Buy now

Nothing like a new gym outfit to get you going on those New Year’s resolutions- right?!

Ashley Graham looks fierce in the latest campaign for Addition- Elle’s line of active wear. Showing off her famously curvaceous figure in a sports bra and purple patterned leggings– we instantly felt regret over the bag of Cheetos consumed for breakfast.

But the past is the past and there’s no time like the present to change bad habits and hit the gym in style.

Sadly Ashley’s leggings are not available just yet (we’ll have to wait till Spring) but if you click right you can shop the current collection or browse our edit below for a roundup of our favorite looks from around the web!

* PRICES MAY NOT BE AS ADVERTISED

…NOW GET ONE LIKE IT FOR LESS


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In one image, the brunette beauty can be seen wearing a black sports bra paired with purple, black, and pink patterned leggings as she poses with her hands and one knee on the ground. 

Ashley’s fitness ensemble is complete with a pair of black New Balance sneakers and blue headphones that are placed over her ears.  

And while the brunette beauty appears to be working up a sweat, she is wearing bright pink lipstick that adds an extra pop of color to her workout look. 

All inclusive: The collection comes in sizes X to 4X, and prices range from $40 for a sports bra (pictured) to $170 for the brand's grey hooded jacket All inclusive: The collection comes in sizes X to 4X, and prices range from $40 for a sports bra to $170 for the brand's grey hooded jacket (pictured)

All inclusive: The collection comes in sizes X to 4X, and prices range from $40 for a sports bra (L) to $170 for the brand’s grey hooded jacket (R) 

Active beauty: In the fitness-inspired ad campaign, Ashley's hair is pulled back in a messy bun, however, her pink lipstick ads a pop of color to her exercise ensemble 

Active beauty: In the fitness-inspired ad campaign, Ashley’s hair is pulled back in a messy bun, however, her pink lipstick ads a pop of color to her exercise ensemble 

Same look, two ways: The size 14/16 beauty wore this patterned T-shirt tied in a knot around her waist (pictured) and down around her hips Same look, two ways: The size 14/16 beauty wore this patterned T-shirt tied in a knot around her waist and down around her hips (pictured)

Same look, two ways: The size 14/16 beauty wore this patterned T-shirt tied in a knot around her waist (L) and down around her hips (R)

Ashley can also be seen wearing a purple, black, and pink T-shirt loose in one photo and tied in a knot to shot off a sliver of her stomach in another. 

The Nola activewear line, which debuts debuts in February, will be available at Addition Elle and Lord Taylor’s websites, as well as in select Lord Taylor stores. The collection comes in sizes X to 4X, and prices range from $40 for a sports bra to $170 for the brand’s grey hooded jacket.  

The collaboration appears to be a perfect match, as Ashley is often sharing Instagram photos and videos of herself working up a sweat. 

Last week, she shared a clip of herself doing lunges with her back leg propped up behind her on a weight bench while holding dumbbells. Every time she squatted down, she did a bicep curl.  

Role model: Ashley, who can be seen boxing with her trainer Christoper Kadima, is a body activist who encourages women to love their shape no matter what their size 

Role model: Ashley, who can be seen boxing with her trainer Christoper Kadima, is a body activist who encourages women to love their shape no matter what their size 

Healthy living: The model often shares videos and photos of herself working out with her nearly one million Instagram followers 

Healthy living: The model often shares videos and photos of herself working out with her nearly one million Instagram followers 

‘Get your sweat on this weekend! Healthy comes in all shapes and sizes.. #beautybeyondsize #curvyfitclub with @christopher.kadima,’ she wrote, tagging celebrity trainer Christoper Kadima.

The week before that she posted of them boxing together during one of her training sessions.  

Ashley made history after becoming the first curvaceous model to feature in the esteemed pages of Sports Illustrated’s swimsuit issue, and she is now one of the most in-demand women in the industry.

Collaborative venture: Ashley also has a plus-size lingerie line with Addition Elle. She can be seen posing in one of the sets from her recent Black Orchid collection

Collaborative venture: Ashley also has a plus-size lingerie line with Addition Elle. She can be seen posing in one of the sets from her recent Black Orchid collection

Seductive stance: Ashley said she is proud of her lingerie line, which she described as 'unapologetically sexy'

Seductive stance: Ashley said she is proud of her lingerie line, which she described as ‘unapologetically sexy’

In May, Ashley received a standing ovation when she delivered an empowering TED talk titled ‘Plus Size? More Like My Size’ in Spain discussing how learning to love and accept herself has helped her lead a happier life.

With nearly a million Instagram followers, the brunette beauty is making sure her inspiring messages are being heard far and wide.

As well as walking around in the buff and chanting to herself in the mirror, Ashley uses age-old methods of improving her well-being – exercise.

She said it’s ‘important for every type of body’ and she feels ‘weird’ if she doesn’t work out.

Catwalk queen: Ashley Graham is pictured walking down the runway during the Addition Elle/Ashley Graham Lingerie Collection fashion show in September 

Catwalk queen: Ashley Graham is pictured walking down the runway during the Addition Elle/Ashley Graham Lingerie Collection fashion show in September 

Edgy gown: Ashley flaunted her legs at the 2015 Harper's Bazaar Icons Event in New York City in September

Edgy gown: Ashley flaunted her legs at the 2015 Harper’s Bazaar Icons Event in New York City in September

In order to not get bored with her fitness regime, voluptuous poser Ashley does a mix of ‘running, high intensity, boot camps’.

In October, Ashley modeled her Black Orchid lingerie collection for Addition Elle in a bouidoir-inspired shoot. 

‘I am so proud of my lingerie line, it’s unapologetically sexy which, I hope will inspire women to embrace their bodies regardless of shape or size,’ she said of her latest collection. 

‘Everybody deserves to have access to fashion – your size shouldn’t rule what you wear so I am pleased that my collection will be available to buy at Simply Be which stocks a diverse range of sizes.’ 


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