Winter Storm Juno triggers a 500% panic-buying surge for luxury lingerie

Page views for Agent Provocateur – with prices averaging $700 a bra – increased by more than 500per cent between the weekend and this morning; with Myla, La Perla and Kiki de Montparnasse also seeing an uplift in traffic.

Love in a cold climate: Shopping platform Lyst has reported a pre-blizzard spike in New York-based web traffic for its luxury lingerie section. Pictured, Naomi Campbell in Agent Provocateur’s SS15 campaign

According to Lyst, New Yorkers have been buying up classic styles including black lace and champagne satin these past few days, as well as stockings from Wolford and Falke.

For whatever reason, sex does appear to be a weather calamity-related coping mechanism for New Yorkers this week.

A slew of Craigslist ads seeking ‘snuggle buddies’ have apparently emerged in advance of the storm, mainly in the Big Apple and Connecticut, with people posting requests for strangers to join them for lock down.

One Craigslist poster was looking for a storm-partner to share ‘endless movies, red wine, potential igloo-making… and making out.’

Another was seeking a ‘cute woman’ to ‘have fun and keep warm with’.

Uplift: Page views for Agent Provocateur increased by more than 500per cent over the weekend until this morning. Pictured, Agent Provocateur’s Zaharah Metallic Lace Corset, yours for only $1790

New brrra anyone? New Yorkers have been busy buying up classic styles including black lace and champagne satin these past few days. Pictured, Kiki De Montparnasse’s $360 Tulle and Lace Balconette

Related trend? A slew of Craigslist ads seeking ‘snuggle buddies’ have apparently emerged, mainly in the Big Apple and Connecticut, with people posting requests for strangers to join them for lock down

For those who did splash out on expensive lingerie, however, in the hopes of eschewing the office and getting frisky at home instead, there was disappointment all round.

Juno failed to live up to its ‘worst storm in history’ expectations, instead only dumping New York with about ten inches at the most.

As of noon, the blizzard warning was downgraded to a winter storm warning, and transport networks were slowly up and running again.

Share or comment on this article

Comments (68)

Share what you think

• 
  
  Newest
• 
  
  Oldest
• 
  
  Best rated
• 
  
  Worst rated

The comments below have not been moderated.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

Who is this week’s top commenter?
Find out now

Share and Enjoy