La Perla Lingerie Elevates Brand to a New Level of Luxury

End the show.

Something is going very right there.

Year to date your sales are up double digits.

You said that even this month they are accelerating.

What’s happening?

As of one year ago we were purchased by a new company out of london.

There have just been a lot across the board to elevate the brand.

New ad campaigns, new marketing, something we haven’t seen in the last five to six years, renovating the store and making sure that our boutique environment is elevated inconsistency with what you see throughout the brand.

We want that customer experience, as well as new products.

We have taken the products and customers are responding in sales.

It is sort of counterintuitive that you could raise your prices and demand spikes, although many luxury brands have done it.

Raising prices and it seems to be working.

You, now, have courses that cost $50,000. how big is the demand, really, for multithousand dollar horses?

As our new ownership has committed to date in the brand up in every way, we launched made-to-measure, where some of the items have 14 karat gold thread in the lace.

The fabrics are the best that you can find.

The laces are produced and cut only for love perla.

Some of the items require 30 measurements and take months to make.

There is a customer that wants that sartorial, custom-made experience and we want to make sure that we cater to them.

It is really a global luxury traveler.

Clients through the middle east, the u.k., those customers are looking for that experience and we want to make sure that we are providing it.

How old is that customer?

A young woman splurging on lingerie?

A middle-aged woman with plenty of money?

Are you selling in the u.s. to americans?

Or is it perhaps men looking to spend a couple of thousand dollars on a corset?

We do sell to men and we do have a business there, but the core of the dna is the brand with women confident about buying for themselves.

We just did some research as a company and when you look at the fastest-growing part of our business it is a younger customer.

Certainly the core business is that dirty to 35 range, which the internet really speaks well to, bringing newer and younger customers to the brand.

Also our core customers are still what i would call pretty young.

So, you would again think that with luxury settings and more mature clients, here we are also bringing other clients into the brand.

You are also getting into men’s clothes.

An italian label known for luxurious lace and garter belts, lovely and elegant, what is the menswear line going to look like?

It really is part of our growth strategy.

When you look at the research, it is an important part of the luxury market long-term.

The ownership group saw that and wanted to make sure that we continue that business and build it out for the long term.

We have a creative director that launched in june and the product is the finest fabric.

It takes inspiration from perla . are we talking boxers, briefs, or just some shorts?

Silk.

Amazing fabric, going back to the craftsmanship.

Cool, so looking forward to seeing that in north america.

Share and Enjoy