Ann Summers names lingerie line Isis: Firm apologises after unwittingly using …

01 September 2014

Saucy high-street retailer Ann Summers has apologised after releasing a range of lingerie under the name Isis.

The company unwittingly branded the new range – which includes bras and thongs – with the same name as the extremist group, Islamic State (formerly known as Isis).

Ann Summers reportedly chose the name after the ancient Egyptian goddess.

The company apologised for any misunderstanding and said it did not intend cause offence.

A spokesperson for Ann Summers said told the Independent:

“Range names for our products are chosen far in advance of the collections landing in-stores and online. In this instance, the inspiration behind this range name was taken from the Ancient Egyptian goddess Isis.

“We acknowledge the unfortunate timing of this product launch in our store windows, however we in no way support or condone any act of terrorism or violence. We apologise for any offence caused.”