Lingerie + Sexy Toys: How Curriculum Vitae Makes Both Beautiful

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“We are offering a new voice to women,” says Viviani of the space CV seeks to fill in the intimacy market. “We offer items to adorn yourself and items to pleasure yourself—and your partner—with. We want to highlight the parts that make you feel beautiful. Everything we do has a purpose.”

Before the line was shown to potential buyers in Paris last year, development was a slow boil. Viviani wanted to be thoughtful: “So often today you see brands throwing spaghetti at the wall to gain a sale—consumers aren’t that dumb. CV is not so tricky that you end up looking pretentious, and we aren’t adding a bow to our bras and panties because that’s what everyone else does.” Shopbop, Journelle, and Moda Operandi are among the brand’s accounts now, and retail pricing ranges from $45-$450.

But about those Japanese vibrators: When asked why it was important that CV have a range of pleasure offerings in the mix, Viviani said simply, “Because you don’t do one without the other. Unless you live on another planet.” And everything here has a premium touch—the spanking paddle is made of walnut, the cuffs are black leather, and a vibrating drop necklace (“suggested for nipple play, but be creative”) is done in rose gold. Of consumer response, she remarks, “You can’t judge a book by it’s cover. The most sugary people actually are the spiciest.”
· Curriculum Vitae [Official Site]

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