A New Line Promises Lingerie ‘That Doesn’t Suck’
July 19, 2014 by admin
Filed under Lingerie Events
Uncomfortable cups, poking underwire, itchy lace: The list of problems you can find with a bra goes on and on.
A new lingerie line, Negative Underwear, seeks to solve those bra problems — and to make underwear that women actually feel comfortable in. “Bras don’t have to suck” is the mantra of the brand, which calls itself a company by women and for women.
After ditching their careers in business to study at FIT, co-founders Lauren Schwab and Marissa Vosper found a hole in the lingerie market. Now, they make bras that “cut the crap,” according to the company’s website. “No more itchy annoying-ness.” No tags, no bows, no frills.
The Cut talked to Schwab and Vosper about how and why they got started, how wearing simple underwear can feel like de-cluttering, and how they claim to have tried on every bra currently for sale on the island of Manhattan.
