Hulu extends Criterion deal, adds ‘Great Beauty’
April 16, 2014 by admin
Filed under Lingerie Events
The Criterion Collection and Hulu have extended their deal to keep the video platform as the exclusive streaming home of Criterions vast library of art house films.
Terms of the deal, revealed exclusively to The Associated Press, werent disclosed, but Hulu and Criterion said it will run for several years.
Since 2011, Criterion Collection films have streamed exclusively on Hulu Plus, Hulus monthly subscription streaming service. In a fractured streaming landscape, the partnership has been a rarity, making Hulu Plus the digital home to more than 800 movies in Criterions singular collection.
The Criterion-Hulu partnership is for many movie lovers the chief draw of the $7.99-a-month Hulu Plus. The service has more than 5 million members, according to Hulu. Hulu Plus is otherwise mostly driven by television content, featuring in-season shows from NBC, ABC and Fox.
The audience for Criterion titles on Hulu Plus increased by more than 25 percent from 2012 to 2013, Hulu said.
Criterion kicked off its new chapter with Hulu Plus on Tuesday with the streaming addition of the Oscar-winning Italian film The Great Beauty.
