Penney teams up with Elle Macpherson for lingerie – Post

HOEP

Penney teams up with Elle Macpherson for lingerie

This undated photo provided by J.C. Penney shows the company’s ad for its new xclusive lingerie collection in the U.S. with a partnership with Elle Macpherson, who along with Christy Turlington, Cindy Crawford and others became part of a new generation of supermodels in the 1980s. The collection will be in 300 of Penney’s 1,100 stores starting April 11, 2014. (AP Photo/ J.C. Penney)

Posted: Friday, April 4, 2014 5:55 am
|


Updated: 9:00 am, Fri Apr 4, 2014.

Penney teams up with Elle Macpherson for lingerie

Associated Press |

NEW YORK (AP) — J.C. Penney is hoping that some supermodel magic will win over shoppers in the lingerie department.

The beleaguered department store chain is launching an exclusive lingerie collection in the U.S. with a partnership with Elle Macpherson, who along with Christy Turlington, Cindy Crawford and others formed a new generation of supermodels in the 1980s.

Subscription Required

An online service is needed to view this article in its entirety.

You need an online service to view this article in its entirety.

Have an online subscription?

Posted in
National

on

Friday, April 4, 2014 5:55 am.

Share and Enjoy