Dita Von Teese launches ‘sexy’ eyewear
April 10, 2014 by admin
Filed under Lingerie Events
Dita Von Teese is expanding her growing fashion empire with a range of glamorous glasses.
Dita Von Teese has teamed up with Los Angeles based eyewear brand DITA Inc. to create a range of “sexy, high-glamour” glasses.
The burlesque performer, who has become a global style icon thanks to her vintage look, has produced a collection of ten different retro-inspired styles including a classic cat-eye frame and a model featuring cut-out detailing.
The raven-haired beauty, 41, already has a successful lingerie range called Von Follies which also references her favourite era: the 1950′s.
“I don’t employ stylists; I’ve always been self-made and self-taught, so it makes sense for me to use my styling talent in a different way than just in creating my shows, photos and on the red carpet. Although I love frames with retro flair, I don’t like to wear authentic vintage glasses because the proportion is rarely correct for a present-day face; they are usually too small, and end up looking grandmotherly,” Dita told WWD. “The way to capture the elegance and spirit of vintage style is to understand that it must be done with a contemporary twist to make it current and sexy. This is what this collection is about: sexy, wearable eyewear that conveys high-glamour and elegance.”
DITA Inc. co-founder John Juniper, who named his company after the iconic star, explained the appeal of the vintage vixen’s charisma that translates so well into her sartorial endeavours.
Having been friends for 20 years, Juniper and Von Teese have previously collaborated when Dita modelled DITA Inc.’s first prototypes.
“The inspiration behind the Dita Von Teese collection was to create elegant feminine styles with a classic flare that women could wear on any occasion. Dita Von Teese personifies the quintessential woman with a sartorial grace that is unique,” Juniper explained.
“She evokes the American sensibility of a time lost, when people paid close attention to the details that became synonymous with accessories such as eyewear,” his partner Jeff Solorio added.
Dita Von Teese Eyewear is set to launch next month in selected department stores in Italy, Spain and France, with prices ranging from $235 to $285.
© Cover Media Group 2014
