Lingerie brand Ultimo strikes deal with House of Fraser

Its spring and summer collection, modelled by TV’s Strictly Come Dancing winner Abbey Clancy, will feature on the store’s website.

Ultimo founder Michelle Mone said: “Our growth strategy is focused on three key areas – growing store presence, increasing our product offering and online expansion.

“We have seen online lingerie sales outpacing traditional sales channels. So we’re thrilled now to be stocked on houseoffraser.co.uk where we hope to capitalise on this growing trend.”

- House of Fraser is in advanced talks on a possible sale to Chinese conglomerate Sanpower for about £450million, potentially derailing a planned summer stock market listing.