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Michelle Mone shows off figure in swimsuit to promote British Airways

March 28, 2014 by  
Filed under Lingerie Events

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By
Hanna Flint


PUBLISHED:

19:18 EST, 26 March 2014


|
UPDATED:

03:47 EST, 27 March 2014

She might be leading figure in lingerie, but Michelle Mone OBE is lending her face and body to promote something other than her own bras.

The Scottish entrepreneur showed off her hourglass figure in a an array of sexy swimsuits to help British Airways launch their summer schedule.

Wearing a bespoke British Airways-inspired Ultimo swimming costume, Michelle may well want to think about using herself as a model for her next lingerie collection.

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Looking good! Michelle Mone shows off her hourglass figure in a plunging cutaway swimsuit to promote British Airways

Looking good! Michelle Mone shows off her hourglass figure in a plunging cutaway swimsuit to promote British Airways

Mone is no stranger to being in front of the camera, having left school aged 15 to become a model, and now 27 years later she’s dusted off some of her old poses.

‘I am delighted that British Airways has asked me to help launch their summer flights,’ Michelle said.

‘I fly with British Airways four times a week and it’s a great honour to be part of this iconic British brand. My Ultimo team and I designed a fantastic one-off British Airways swimsuit to bring our two great brands together.’

Flying the flag for Britain: Michelle wore a bespoke British Airways-inspired Ultimo swimming costume

Flying the flag for Britain: Michelle wore a bespoke British Airways-inspired Ultimo swimming costume

It seems that Michelle had put in a lot of work down the gym to get herself swimsuit ready for the shoot.

On the day of the campaign launch, she tweeted: Honoured @British Airways have signed me for Summer 14 campaign. Trained SO hard for this shoot (sic)’.

And she let her followers know just how nervous she had been about showing off her body in the photos:

The next face of Ultimo: Maybe Michelle could save some money and maker herself the model ambassador for her lingerie brand

The next face of Ultimo: Maybe Michelle could save some money and maker herself the model ambassador for her lingerie brand

Take off: Michelle Mone getting ready for the new campaign for British Airways

Take off: Michelle Mone getting ready for the new campaign for British Airways

‘Reflecting on what a week it’s been. Was so nervous on shooting this campaign for X, how on earth did I deliver pictures like this #bestever’.

Back in 2010, Michelle lost a staggering six stone by using her own brand of diet pills. 

She had blown up from a size 12 to a size 22 when her business was in trouble and her marriage was in turmoil after her husband Michael – the father of her three children – left her and started a relationship with Samantha Bunn, a close family friend and senior employee.

Last year she admitted that she sleeps for four hours a night, not usually going to bed until 2am and is awake again by 6am, and goes for a five-mile jog every morning.

Snap happy: Michelle shared a bikini snap with her 423,00 Twitter followers earlier in the week

Snap happy: Michelle shared a bikini snap with her 423,00 Twitter followers earlier in the week


Comments (257)

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Ken,

Northampton, United Kingdom,

39 minutes ago

these pics have been airbrushed so much you can nearly see the person doing it !

Eureka,

GB,

1 hour ago

Water retention in the knees.

Janey,

Cheshire,

2 hours ago

Why is she doing this ??!! Let a young attractive girl make a living, you don’t Need the money!!

Proper Gander,

Oxford, United Kingdom,

3 hours ago

She looks great ‘in the pictures’….

exessexer,

surrey,

3 hours ago

oh dear

ionaisle,

Glasgow, United Kingdom,

3 hours ago

All she’s been through ? Have missed something ? Her husband probably left her because she cant keep her clothes on. Its not like she had cancer . Get a grip

Cosy at home,

Manchester., United Kingdom,

3 hours ago

A very attractive lady but she’s been airbrushed within an inch of her life! No way does she look like that in the flesh. And what’s really sad is that she will look better in the flesh than these ridiculous photos.

Real Real World,

Leeds,

3 hours ago

Legs are like Kimberley’s from Girls Aloud!

Ross,

Ayrshire,

4 hours ago

Bore off. Airbrushed….. Shockingly tasteless decision BA

deaviousbiker,

BOSTON,

4 hours ago

Why be so smutty keep that sort of thing to yourself

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