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Plus-size Vogue cover girl Robyn Lawley is back to flaunt her curves for Boux …

September 14, 2012 by  
Filed under Latest Lingerie News

By
Bianca London

04:17 EST, 14 September 2012


|

04:30 EST, 14 September 2012

Plus-size model Robyn Lawley has
become somewhat of supernova in the fashion industry, defying ideals of
thinness equals beauty to star on the world’s most covetable magazine
covers and ad campaigns.

The 23-year-old size 16 model was such a hit as the face of Boux Avenue lingerie that they have asked her back to flaunt her curves once more.

Boux Avenue, which is the brainchild of Dragon’s Den star and businessman Theo Paphitis, is championing real women
of all shapes and sizes and encouraging healthier silhouettes to infiltrate
the catwalk this fashion week.

Plus-size model Robyn Lawley portrays how women of all shapes and sizes can look good in underwear

Plus-size model Robyn Lawley portrays how women of all shapes and sizes can look good in underwear

To hit the catwalk with a bang, the lingerie brand have launched new styles from the
Curve collection which are specially designed to complement and enhance women’s best assets.

Aiming to cater to all shapes and sizes, the
collection provides the perfect fit for a diverse range of sizes from a
30A to 40H and sizes 8-20, whether your figure is sporty, pear, apple or
hourglass.

Addressing the ongoing size debate,
Boux Avenue embraces a healthy attitude to body shapes providing options
for all women whatever their size or curves.

This is where Robyn fits in perfectly with the brand’s ethos.

The new range comes in a collection designed for all shapes and sizes with both day wear and sexy nightwear

The new range comes in a collection designed for all shapes and sizes with both day wear and sexy nightwear

The Australian model, who is a proud size 16, fronts the underwear line for a second time after hitting the headlines for their autumn campaign, where she replaced size 10 Strictly Come Dancing star Ola Jordan, 29, who was the face and body of the brand for over a year.

Robyn
has graced the pages of French Elle, French Vogue and Australian Vogue
and has become a role model for curvy women in recent years.

She is an activist on supporting healthy body image in women,
particularly young girls with low self-­esteem, and also has a food blog
called Robyn Lawley Eats.

Robyn, who was once called chubby, now embraces her curves and represents real women

Robyn, who was once called chubby, now embraces her curves and represents real women

Supporting ‘team real
women’ the fashion industry has witnessed a surge in plus size model
agencies led by fashion’s most influential figures, and campaign’s such
as Vogue’s health initiative encouraging a more realistic view on body
image.

Boux Avenue is a brand that actively embraces this by championing real women.

‘We design our collection to celebrate
body shapes, encouraging women to love their silhouette, using
beautiful and luxurious fabrics.

‘We create striking, sensual and sexy
styles that will make every single women feel confident in their own
skin.

With London Fashion Week starting today, we wanted to celebrate curves and show women that
the perfect lingerie can really make a difference to your shape,’ said Debby Duckett, Boux Avenue Buying Director.

The label is the brainchild of Dragon's Den star Theo Pathitis

The label is the brainchild of Dragon’s Den star Theo Pathitis

Robyn is an experienced cover girl and her curves have made her famous

Robyn is an experienced cover girl and her curves have made her famous

ABOUT THE COLLECTION…

Featuring two seductive stories, The Feminine Allure and After Hours Glamour, there’s a look and feel for every shape and size.

The Feminine Allure features a
selection of lingerie sets in delicate lace and sumptuous
satin, perfect for everyday wear with a touch of luxury.

Bright strawberry
hues inject an irresistible dose of colour into the collection alongside
chic black, blush cream and soft leopard print.

For a sultry, more seductive feel the
After Hours Glamour collection incorporates black lace, flirty frills and intricate
floral embroidery.

The comments below have not been moderated.

I was really impressed with Robyn Lawley until I saw her un-photo shopped pictures. She still looked beautiful but not so flat and perfect. Think it’s a shame that such a stunning woman who is supposed to represent the larger lady still has to slim down artificially.

Naomi
,

fordshire, United Kingdom,
14/9/2012 22:02

Come on, lets be realistic here, she would look far better if she were a few dress sizes smaller. She is just in denial. Give it time and she will lose it

Bex1983
,

London,
14/9/2012 21:50

There is no way on Gods green earth that this woman is a size 16!

MadameJoJo
,

Liverpool,
14/9/2012 21:38

Sophia Toronto, a size 6-8 in Canada is a size 10-12 in UK. I am also 5ft 8in and a size 8 but in British sizing I am a size 12.

PippaT
,

Victoria,
14/9/2012 21:20

Can we get back to less airbrushing ? I’m amazed people accept that as the norm these days ….

C.
,

London, United Kingdom,
14/9/2012 21:16

WOW

paul
,

wilts, United Kingdom,
14/9/2012 20:45

Plus size my @ss, that’s what I woman should look like!

Chillmike
,

Madison, United Kingdom,
14/9/2012 20:37

omg she’s gorgeous but HOW is she plus sized. She’s a normal healthy, sexy woman.

poppi
,

Noth,
14/9/2012 20:35

amazing to think this is plus sized… she’s prettier than almost any other model I’ve ever seen.

deanna
,

Lenexa Kansas, United States,
14/9/2012 20:23

very nice but hardly plus sized

david10
,

norwich,
14/9/2012 20:10

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