Ultimo new premium lingerie range hits Harrods: Exclusive Black Label …
September 12, 2012 by admin
Filed under Latest Lingerie News
By
Cher Thornhill
12:28 EST, 12 September 2012
|
14:24 EST, 12 September 2012
Ultimo has secured a distribution deal at Harrods, the world’s most famous department store, for the first time.
Premium lingerie from Ultimo, the UK’s leading lingerie designer, will be available at both the store and online at harrods.com
Michelle Mone OBE, the designer of Ultimo’s exclusive Black Label collection, said: ‘Its been my dream to be in Harrods for
the last 13 years. I’ve always wanted to launch a collection of premium
lingerie and I am so excited that it will be sold in Harrods, probably
the most luxurious department store in the world.
Knockout! Luisana Lopilato models the exquisite Bombshell bra, waspy, string and detachable suspenders combination
‘The luxury lingerie market is booming,
although we’re all experiencing [the] economic downturn, women want to treat
themselves to small luxury items such as lingerie.’
‘I challenged my team to create something special, the crème de la crème of lingerie. After reading the 50 shades of grey series I knew that women would be pining for these kind of designs.
‘It’s the sort of lingerie you wouldn’t be afraid of taking off on a private jet. Black Label is something completely different for Ultimo and I’m excited to see the reaction from my customers. I’m sure there will be lots of happy men out there.’
Crème de la crème of lingerie: The Ultimo Black Label collection consists of four sensational lingerie ranges and includes several sexy pieces including the Desire set (left), the Bombshell set and the Temptress set (right)
Stand out: The Persuasion range includes this black bra set (left) as well as this transparent body suit
The Ultimo Black Label collection, modelled by the stunning wife of Michael Bublè Luisana Lopilato, consists of four sensational lingerie ranges made from the finest Italian fabric set to send men’s pulses racing across the world.
The irresistible Bombshell combination, which combines bold lines and delicate pink champagne satin, is adorned with crystals and detachable suspenders. The bra costs £55, the waspie £50 and the string £35.
The range will also be available at www.ultimo.co.uk, House of Fraser and Bentalls.
Michelle Mone OBE (left) and Luisana Lopilato, who is the face of the Ultimo Black Label collection
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The CEO is beautiful!!!
eloise424
,
London,
12/9/2012 21:06
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now that is sexy underwear!
lucy
,
london,
12/9/2012 20:47
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Horrids is most certainly not “the most luxurious department store in the world”. Not even “probably”. And what a tired old load of cliches from the ‘Moner’.
Herman the German
,
Pyongyang,
12/9/2012 20:45
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It’s lovely stuff for sure, though I would get myself in a right old fankle trying get that gear on.
Susan
,
Bedford,
12/9/2012 20:43
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Lopilato?? Are you serious?? Bwaaaaaaaaaaaah! Horrid collection too
Tammy Meijer
,
snoozville, United Kingdom,
12/9/2012 20:43
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