FIRST LOOK: Stella McCartney’s Lower-Price, Eco-Friendly Lingerie Line
August 20, 2012 by admin
Filed under Latest Lingerie News
Meet “Stella,” British designer Stella McCartney’s new, lower-price range of saucy underpinnings designed for a “nearly nude wearing experience.” Comprising French Calais lace and silk, together with organic-cotton gussets and recycled metal hardware, the eco-friendly collection offers five different bra shapes (molded underwire, low plunge, strapless, and a seamless, underwire-free style) in a variety of smooth, mesh, and lace fabrics.
GREEN KNICKERS
McCartney focused first and foremost on fit. The bra cups come with 8-millimeter-thick foam—as opposed to the industry standard of 12mm—making them 25 percent lighter than the average bra. But although the intimates are meant for practical, everyday wear, they’re far from matronly. If nude and black are too quotidian for your taste, other options sizzle in python and electric blue. Another plus? Unlike McCartney’s pricier selections, nothing costs more than $65.
But although the intimates are meant for practical, everyday wear, they’re far from matronly.
Stella will be rolling out this month at Stella McCartney, Bergdorf Goodman, Nordstrom, and Barneys New York boutiques nationwide, as well as online at Net-a-Porter.
+ Stella
