The Corset Shop owner ‘just tickled’ to be nominated for international … – The Ann Arbor News
August 10, 2012 by admin
Filed under Latest Lingerie News
SAGINAW TOWNSHIP, MI — The Corset Shop was recently nominated for an award honoring lingerie shops for excellent customer service and quality merchandise.
The shop, at 210 N. Center in Saginaw Township, has been selling women’s undergarments for decades and was one of 176 lingerie shops from the United States and Canada nominated for the Best of Intima Awards 2012. Representatives from the 33 finalist shops attended the awards ceremony earlier this week in New York City.
Store owner Linda Hancock of Saginaw Township said Intima is a leading trade journal for the lingerie industry.
“We didn’t win one of the five awards, but we’re not even disappointed,” Hancock said. “The recognition we got was terrific. They treated us like royalty.”
Hancock said she and store manager Sue Stimpson of Thomas Township flew to New York, where they networked with other shops nominated for the award and with national lingerie manufacturers.
The competition was judged by representatives from top lingerie brands including Wacoal, Hanky Panky, Fashion Forms, Chantelle and Sassybax.
The Corset Shop was nominated for the award by Wacoal.
“We met the two Wacoal owners, and they congratulated us on the nomination,” Hancock said. “Can you imagine how many accounts (with retailers) Wacoal holds? It was just an honor.”
One of the things that set the Corset Shop apart in the competition was the store’s age.
“We’ve been in business for almost 64 years,” Hancock said. “We have some customers who were brought here by their grandmothers, and now they’re bringing their own granddaughters in.”
Hancock said the Corset Shop provides customer service beyond the services provided by other stores.
“Our level of customer service is unmatched,” she said. “We still do alterations and customize for a better fit. I don’t believe any other (shops) do that.”
The store’s success speaks to the dedication of the staff and loyalty of the customers, she said.
“(The staff) is made up of many people, and they took such pride in that our store was nominated,” Hancock said. “Our ladies are loyal, loyal customers.”
