Former La Senza director takes reins at JJB
August 2, 2012 by admin
Filed under Latest Lingerie News
“She is particularly well known for her expertise in product and trading.
I am looking forward to working with Beverley as we set about improving the
overall experience for JJB customers,” he added.
“JJB has a great deal of potential and I am confident that with the
continued help and commitment of our staff, suppliers and investors we can
forge a stronger future for the business,” said Ms Williams.
La Senza has itself experienced a turbulent time. Last December, the company
called in administrators KPMG, blaming tough trading conditions and the “macro
environment” for its declining fortunes.
In January, Alshaya, the middle-eastern retail investor, stepped
in and signed a pre-pack administration deal to rescue 60 of La
Senza’s 144 high street lingerie stores and 1,100 jobs.
Prior to joining La Senza in 2007, Ms Williams was the general manager for
lingerie retailer, Contessa.
