‘Fifty Shades of Grey’ spawns makeup line, lingerie, bedding; Etsy …
June 15, 2012 by admin
Filed under Latest Lingerie News
Look out, consumers: “Fifty Shades of Grey” will soon become a lifestyle brand.
The erotic, SM novel trilogy by author E.L. James will soon include fragrances, beauty products, bedding, home furnishings, jewelry and adult products, according to a press release.
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U.K. agency Caroline Mickler Ltd. announced Wednesday that it will handle all licensing duties for the “Fifty Shades of Grey” brand.
It isn’t new territory — the female fans of the books have already staked their claim on Etsy.
The super-crafting site hosts a number of retailers who sell “50 Shades” fan apparel and accessories, including t-shirts, panties and jewelry.
Donna Manley/Jay Silvia/Etsy
For $7, you can purchase an SM-inspired leather “flogging” keychain with a tiny mask charm.
Another is selling a silver necklace with a silver mesh tie ($20), an homage to the book’s cover art.
One woman has created her own bottled scent, dubbed “Anastasia Perfume Oil,” named for the lead female character.
“I have taken the lovely sweetness and innocence of pure Vanilla and added just enough of the ‘naughty’ scents to make it truly intoxicating,” the seller writes. “Amber, Musk, Jasmine, Moroccan Rose, Patchouli, Blackberry and a few other secret delights.”
But how to translate the novels’ kinky themes into cosmetics?
Jordan Long, a New York-based makeup artist, foresees some sexy packaging to pique the consumer’s imagination.
She envisions bright red lipsticks with little tassels attached to the ends of the tube, smokey eye palettes and mask-shaped eye shadow cases.
For the packaging, she sees lots of spiky hardware, black leather and chains being involved.
“You can either go nasty with it, like edible lipsticks, or keep it industrial and almost Goth, which I think would be more interesting,” Long said.
Author E L James signs copies of ‘Fifty Shades of Grey’ in Coral Gables, Fla., Sunday, April 29, 2012. (AP Photo/Jeffrey M. Boan)
In March, Universal Pictures and its Focus Features division acquired rights to produce the movie version of the best-selling books.
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