The London Eyeful! Models brave the cold to show off Asda’s Christmas lingerie …
December 10, 2011 by admin
Filed under Latest Lingerie News
By
Lauren Paxman
Last updated at 11:10 AM on 9th December 2011
Christmas came early for Londoners on Tuesday as four models catwalked around the London Eye showcasing a selection of glamorous Christmas lingerie.
While others wrapped up against the cold, the four brave beauties made the very most of the bright sunshine by stepping out in red, black and grey leopard print bras and french knickers.
They were promoting George at Asda’s latest lingerie range – released just in time for last-minute Christmas shoppers.
Making the very most of the sunshine: These four beauties were promoting George at Asda’s latest lingerie range – released just in time for last-minute Christmas shoppers
The models raised some eyebrows on London’s Southbank as they posed infront of the London Eye – giving passers by a view of what’s available in store.
The aim was not only to provide men with some Christmas present inspiration, but also to give some light relief and Christmas cheer to people taking a break during a busy working day.
Fiona Lambert brand director for George said: ‘We thought London was the perfect backdrop to showcase the Christmas range and to provide a helping hand to all those busy people who are either stuck for Christmas present and stocking filler ideas this year or too busy to put a lot of thought into a present for their loved ones.
Looking lovely: Asda’s aim was not only to provide men with some Christmas present inspiration, but also to give some light relief and Christmas cheer to people taking a break during a busy working day
‘Our lingerie range includes everyday essentials for women as well as more glamorous gift sets to make ladies across the nation feel special this festive season.
‘We hope the city enjoyed the view!’
Asda’s past lingerie campaigns have included a collaboration with Ultimo boss Michelle Mone.
‘We hope the city enjoyed the view’: While others were wrapped up
against the cold, the four models hid the fact that it was chilly
behind their wide smiles
Festive favourites: There were telltale signs that the girls were wearing nude tights, but who could blame them?
Her bra, named ‘The One’ was modelled by Kara Tointon just weeks after she lifted the Strictly Come Dancing Trophy last December.
This time last year, George’s pre-Christmas efforts were focused on the launch of a Bodysculpt vest for men, that would keep their bulging Christmas bellies firmly under wraps.
George Lingerie is available nationwide in Asda stores and Asda Living stores as well as George’s website. Prices start at £2.50 and sizes range from 34A to 40F.
Share this article:
Here’s what other readers have said. Why not add your thoughts,
or debate this issue live on our message boards.
The comments below have not been moderated.
-
Newest -
Oldest -
Best rated -
Worst rated
It’s always women, Allie, because the male physique is physically repellant. Hope this helps.
- john, scotland, 9/12/2011 19:40
Don’t know about you john but my male physique is very attractive.
Report abuse
THOUGHS TERRIBLE FAT LOGGY ENGLISH LEGS AND THICK WAISTS.
Report abuse
If women want equality why can’t we men have topless female dancers on prime time TV family shows?
Why are a male nipples okay but female nipples adult only?
If it was the other way around feminists would have forced a change long ago.
If they were male models in their underwear they would be topless.
- Jonathan, Bangor, UK, 09/12/2011 15:02
Get help quick mate!!!! You really aren’t very well….
Report abuse
Are the heels part of the Asda lingerie range?
Report abuse
@Anna, London. “many men can’t handle seeing those supposedly “repulsive” fit and hot male forms”. Not at all, Anna. You will note two contrasting responses. Women respond generally with “she’s too skinny/fat/tall/short/for e ign/English…”. This reaction is exemplified among sufferers of Che r yl Co le De r a n g e m ent Sy n d r o me (CCDS). Men, on the other hand, don’t bother to comment nine times out of ten. The only time I ever inte r v e ne in an article about “hot guys” is when the blatant hy p o c r i sy of women who post stuff like (and I quote) “I’ve just pe ed my pants”, whilst at the same time lambasting men for enjoying looking at pictures of pretty girls, gets too much. When that catches in my cra w, I really can’t stop myself from ans wering. Other than that – you wanna check out hot guys? Be my guest. Just ST FU when *we* do the same in reverse, eh?
Report abuse
Mmmmmm that blonde can get in my bed. Nice curvy figure, real woman.
Report abuse
Even the most gorgeous man in the world would not look attractive leaning over a bathroom sink naked, to most women anyway 
Report abuse
pretty sure the blonde model is the vile woman off this years shipwrecked
Report abuse
Stunning. Wish I looked like that in my kegs!
Report abuse
Women don’t hide the fact that they are attracted to things other than physiques – how else do you explain the (usually rich) older man with the much younger, attractive wife ? – Matt Munro, Bristol, UK
You answered it Matt! 
Women who go for a rich older man are attracted to the money, not the man. I was referring to genuine physical attraction. I obviously know that men and women look for different things in a partner. Women don’t seem to like men with big breasts
I’m not sure about what you are trying to deny: That women can find a well-proportioned masculine body attractive? I know that it would make lots of men feel better about themselves if it were true that women disregarded a man’s physique totally but that’s simply not true. Both sexes like a partner who is confidant, has a sense of humour, and can hold an interesting conversation. That does not mean that they are not attracted to the other sex’s physique. Perhaps some ladies would like to confirm that?
Report abuse
The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.
