Just Plain Creepy: Mother-Daughter Sexy Lingerie Ad

Need a great Christmas card idea this year? How about posing with your mom in some sexy lingerie? No, don’t do that. That’s just disturbing. And yet, a New York based lingerie company, the Lake and Stars, is generating all kinds of buzz over a similar idea with its new ad campaign featuring a mother and her 19-year-old daughter not just wearing some barely-there lacy underwear, but also lying on each other in a sexually provocative way.

Yep, advertising has reached a new low. But while some are calling this the ad that made them “barf”, others say it’s merely art.

The company owner Maayan Zilberman told the Business Insider that the two women are not models but neighbors of his who are “always so loving and tender toward each other.”

That’s what really drives the collection and what drives the photos: these women who are experiencing something that we’re not necessarily experiencing. I wanted to present portraits of them so that people would see the chemistry that they have. I think it’s really rare, you don’t see a lot of that.

Um, yeah, there’s a reason we don’t see a lot of that: It’s demeaning to women and our bodies. And it’s just plain gross.

Zilberman also told the Huffington Post that the goal of the campaign is to “spark discussion about how younger generations of women relate to older generations of women, and vice versa.”

So for our customer, for our viewer to see these photographs, you’re confronted with this feeling of ‘who’s the sexy one?’ Because there’s always someone who’s sexier and there’s always some kind of competition going on; there’s always a tenderness going on; there’s always a tension. We’re opening it up to think about: Is it OK for a mother and daughter to feel tender toward each other? And what happens when they’re in sexy clothing?

We’re all for being proud of your body and even showing it off on occasion.  Likewise, we’re all for having strong family ties where women support one another and encourage a healthy body image. But, let’s be clear: The two do not mix. A mother posing half-naked with her equally half-naked teenage daughter is really crossing the line.

Tell us what you think!

 

Photo: businessinsider.com

 

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