ULTA’s 21 Days of Beauty for Fall Kicks Off!

CHICAGO, Sept. 7, 2011 /PRNewswire via COMTEX/ –
As shorter days and cooler nights are upon us, it’s time to freshen-up our look. ULTA, the largest beauty retailer in the United States, where a woman can find she wants and what she needs, has identified the best in beauty for fall and is announcing fantastic deals to go along with their expert picks.

On September 4th, 2011, ULTA stores nationwide kicked off the season with 21 Days of Beauty, a celebration focusing on fall’s primary trends and corresponding free gifts, seasonal beauty tips, in-store consultations and live demos from top beauty brand experts.

Each day throughout 21 Days of Beauty ULTA will feature two special treats: one “Beauty Steal” and a “Beauty Focus Day.” Beauty Steals include special pricing and “Buy 1 Get 1 FREE” offers. Beauty Focus Days offer makeup and skin care specialists who focus on selected brands each day, providing individual makeup tips, trend updates and skin consultations. Now is the time to get up close and personal with your favorite brand! Appointments are recommended by simply signing up at your nearest store.

Participants include top cosmetic and skin care brands including:

        Bare Escentuals Benefit     Cargo        Philosophy  Mario Badescu Hydroxatone
        Smashbox        Lorac       Too Faced    Dermalogica Clarinsonic   Bliss
        Urban Decay     Studio Gear Tarte        Murad       Kinerase      Napoleon Perdis
        Purminerals     Stila       Laura Gellar Neostrata   Strivectin
        

Helping to celebrate 21 Days of Beauty, ULTA has teamed up with Allure and Glamour to offer a yearly subscription to both magazines for just $21.

For a complete list of 21 Days of Beauty events and beauty steals please visit
www.ulta.com and Facebook.com/ulta. And ULTA Facebook fans will receive daily posts for 21 Days of Beauty.

ULTA Beauty Trends for Fall 2011

21 Days of Beauty is all about what’s new for fall 2011. ULTA, the beauty authority, has identified the top fall trends so that consumers know the best way to use their new beauty loot. Trends include:

Fresh Faces: Start out with beautiful skin – always in season! This season it’s all about achieving an “immaculate complexion.” From blasting breakouts to fighting fine lines, ULTA will help you achieve flawless skin, which is the perfect foundation for fall.

Get the Look: Dermalogica MicroZone, 20-minute targeted skin treatments for $20 right in the store:

Flash Exfoliation MicroZone®: Fights: Fine lines, Age spots, Dull skin

Eye Rescue MicroZone®: Treats: Dark circles, Crow’s feet, Tired eyes

MicroZone Rapid Spot Clearing®: Clears: Zone specific breakout

Blackhead Relief MicroZone®: Relieves: Breakouts, Congestion, Oily shine

Lip Renewal MicroZone®: Soothes: Dry, rough, chapped lips

Animal Prints: Follow your animal instinct and embrace exotic prints this fall. From animal-inspired nails – hand-painted or created with new nail transfers that come in a wide array of colors and patterns – to shades of neutral and brown on cheeks, eyes, lips or nails, the wild kingdom is leading the charge.

Get the Look

Eyes: NYX, Special Effects Lashes-Poignant, 9.99

Cheeks: Bare Escentuals, Bare Minerals Blush, $19

Lips: Lorac, Co-Stars Lip Color, $20

Nails: Sally Hansen, Crackle Overcoat, $6.99

Blue Hues: Make a bold statement in cobalt, which is all the rage this fall, especially for eyes and nails. To add drama, apply an opaque layer of cobalt shadow to upper lids. Finish off with a sweep of color along the lower lash line and a coat of black mascara. For just a touch of the bluesy hue, add it to your nail polish lineup for the season. Ranging from bright and vibrant to deep and sultry, this jewel-tone is sure to turn heads.

Get the Look

Eyes: Cargo, The Color Palette, $28

Nails: Nicole by OPI, It’s Up To You, $7.99

Metallics: Pack a punch of shimmer this season as sparkling silvers and glowing golds are heading straight from the runways into cosmetic bags. Whether dusting a light layer of shine or applying a dense layer of sparkle, metallic nails, eye shadow and eyeliner will update your look with a dramatic pop.

Get the Look

Eyes: Lorac, Sparkle Pencil, $18

Body: Tarte, Celebutante Dry Oil Shimmer, $34.00

Lips: Smashbox, Limitless Long Wear Lip Gloss, $22

Nails: ULTA, Glitter Topcoat, $6

Lush Lashes: Bold lashes are an absolute a must-have this fall. With more mascara choices than ever before (lengthening, long-wearing and curling, oh my!) you can achieve endless looks. For an uber-bold look add a few false lashes, available in a variety of styles.

Get the Look

Fusion Beauty, Stimulash Lash Enhancing Lengthening Mascara, $28

Cargo, Better-Than-Waterproof Mascara, $20.00

Lorac, Multiplex 3D Lashes Volumizing and Thickening Mascara, $22

Big Hair: Big hair is back! Inspired by retro styles from the 70s and 80s, it is the-bigger-the-better when it comes to your hair this fall. To achieve this bold look, use volumizing shampoos, conditioners, mousse and hairspray. Applied at the base of the roots, products lift the hair away from the head to create the big hair look while still leaving the rest of the hair to swing and shine.

For curly-haired beauties looking to tame their tresses, KeraStraight and Curlinterupted Smoothing System, both of which are used by ULTA salon stylists, create sleek-and smooth strands that last for months without daily upkeep. And remember, if your locks start to go limp, use a dry shampoo to re-volumize.

Get the Look

Shampoo: Ojon, Volume Advance Volumizing Shampoo, $22

Dry shampoo: Oscar Blandi, Pronto Invisible Volumizing Dry Shampoo Spray, $23

Conditioner: John Frieda, Luxurious Volume Full Splendor Conditioner, $5.99

Mousse: Living Proof, Full Thickening Mousse, $15 – $26

Hairspray: Pureology, Pure Volume Thickening Mist, $21

Brush: Spornette, Spiral Ceramic Brush, $14.99

About ULTA

ULTA is the largest beauty retailer in the United States to provide one-stop shopping for prestige, mass and salon products and services. ULTA offers affordable indulgence to its customers by combining the product breadth, value and convenience of a beauty superstore with the distinctive environment and experience of a specialty retailer. ULTA offers a unique combination of over 20,000 prestige and mass beauty products across the categories of cosmetics, fragrance, hair care, skincare, bath and body products and salon styling tools, as well as salon hair care products. ULTA also offers a full-service salon in all of its stores. The Company currently operates 394 stores across 40 states and also distributes products through its website:
www.ulta.com .

CONTACT INFORMATION:Lizzie Jenkins DKC(212) 981-5273elizabeth_jenkins@dkcnews.com

SOURCE ULTA

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