Facebook Tools added to HootSuite Include Search, Groups, Events, Photos and …

VANCOUVER, BRITISH COLUMBIA, Aug 30, 2011 (MARKETWIRE via COMTEX) –
Editors Note: There is a photo and a video associated with this
Press Release.

HootSuite announces new tools to allow complete Facebook campaign
management from within the social media dashboard. The release
includes support for Facebook Groups and Events as well as
enhancements to the Pages and Profiles tools. Additionally, customers
can now search all public postings on Facebook – a HootSuite
exclusive – to monitor brand mentions. These tools join HootSuite’s
integration with Facebook Insights analytics tool to create a
comprehensive feature set.

Facebook Tools in HootSuite

The new tools are designed to assist marketing teams with the
execution of complete campaigns including broadcasting messaging and
monitoring customer conversations.

Brand Monitoring: Track mentions across all public Facebook updates
including wall posts, comments and news feeds.

Photos Uploading: Upload and schedule images directly to Facebook
Profiles, Pages and Groups.

Search Streams: About 20% of all Facebook content is public and now
searchable in an exclusive HootSuite feature (not available on
Facebook.com).

Geo-Targeting: Enterprise customers can target messaging by
geo-region or by language for true global marketing.

Along with the Facebook functionality, HootSuite improved existing
features, including:

Compose Box: Improved interface for attaching links and photos,
scheduling updates, and adding Twitter geo-coordinates.

Profile Picker: Auto-completing tool to accurately choose the correct
social profile amongst many – includes favorites and defaults.

Report Library: Social Analytics reports – including Google Analytics
and Facebook Insights – now work seamlessly between web, PDF and
print views.

Facebook for Business

“With the widespread adoption of Facebook, companies have a powerful
platform for building community, running promotions and engaging with
customers. But as businesses and organizations use this social
network to outreach to customers, the need for strategic, editorial
tools became increasingly important. With the new HootSuite features,
marketing and communications teams now can efficiently manage the
complete project life-cycle alongside other important channels like
Twitter and Linkedin.”

Ryan Holmes CEO, HootSuite

HootSuite is a member of the Facebook Preferred Developer Program and
recently shared usage data in an infographic to share the usages
patterns of over 2 million users at:

http://blog.hootsuite.com/2-million-milestone/ .

HootSuite’s social media management tool is available in Basic
(free), Pro and Enterprise plans with versions for web and mobile:
iOS4 (iPhone/iPad/iPod), Android, and BlackBerry.

More Information

The release includes a promotional video featuring an unreleased song
by HootSuite users “Hey Ocean!” with thanks to Nettwerk Records and
Management.

Blog Post:

http://blog.hootsuite.com/facebook-release

Landing Page:

http://hootsuite.com/manage-facebook

Media information (including interview with CEO Ryan Holmes) at the
media kit:
http://blog.hootsuite.com/media .

To view the photo associated with this press release, please visit
the following link:

http://www.marketwire.com/library/20110829-hootsuite_FB_dashboard.jpg

To view the video associated with this press release, please visit
the following link:

        
        Contacts:
        HootSuite
        Dave Olson
        Marketing Director/Community Manager
        media (at) hootsuite (dot) com

http://twitter.com/daveohoots

SOURCE: HootSuite Media Inc.

http://twitter.com/daveohoots

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