IAMS Launches Two New Commercials for New Holistic Natural Recipes

MASON, Ohio, Aug 29, 2011 (BUSINESS WIRE) –
Today, IAMS unveils two television commercials via its Facebook page (
www.Facebook.com/IAMS )
that features brand new spokesdog Spike. Spike is taking some time from
his rock star life-style to help IAMS spread the word about the
expansion of the IAMS Naturals family with two new recipes: Sensitive
Naturals and Simple Natural. These two new products join IAMS Healthy
Naturals, launched in 2007, which offers four recipes for dogs and three
for cats.

The IAMS Sensitive Naturals recipe is designed with ocean fish as the
first ingredient and is for dogs with ingredient sensitivities, which
affects up to 25 percent of all dogs. IAMS Simple Natural is made for
dogs with chicken as the first ingredient for 100 percent nutrition and
zero percent filler. New IAMS Sensitive Naturals uses fish as the
primary ingredient (haddock, cod and flounder) for a source of
high-quality protein not typically found in dog food, whereas IAMS
Simple Natural has real chicken as its primary ingredient.

All of the IAMS Naturals recipes are available at pet specialty stores,
mass retailers and grocers. To learn more about IAMS Naturals and which
recipe your dog or cat needs to be healthy inside, visit
www.iams.com/natural
or
www.facebook.com/iams .

About PG Pet Care

For more than 60 years, PG Pet Care


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, the maker of Iams and
Eukanuba, has enhanced the well-being of dogs and cats by providing
world-class quality foods and pet care products. To learn more about
Eukanuba(R) and Iams(R) Dog Cat Foods or general pet care and nutrition
information, call the Iams Consumer Care Center at (800) 446-3075. You
can also visit us on the Web at
www.iams.com
or
www.eukanuba.com .

About Procter Gamble

PG touches and improves the lives of about 4.4 billion people around
the world with its portfolio of trusted, quality brands. The Company’s
leadership brands include Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R),
Pantene(R), Mach3(R), Bounty(R), Dawn(R), Fairy(R), Gain(R), Pringles(R), Charmin(R),
Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Duracell(R), Olay(R), Head
Shoulders(R), Wella(R), Gillette(R), Braun(R), Fusion(R), Ace(R), Febreze(R), and Ambi
Pur(R). With operations in about 80 countries, PG brands are available in
more than 180 countries worldwide. Please visit

http://www.pg.com

for the latest news and in-depth information about PG and its brands.

This press release has an accompanying Smart Marketing Page providing
further details about the organization, products and services introduced
above. You can access the Smart Marketing Page via the following link:
http://www.businesswire.com/smp/iams-two-new-commercials-for-new-holistic-recipes/ .

Photos/Multimedia Gallery Available:

http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6841397lang=en

SOURCE: IAMS

        
        PainePR 
        Chad Darwin, 213-996-3776 
        chad.darwin@painepr.com
        

Copyright Business Wire 2011

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