Dunkin’ Donuts Milks Facebook Places in Last Days
August 25, 2011 by admin
Filed under Latest Lingerie News
While Facebook Places check-ins – as we have known them, at least – will soon suddenly disappear like a cruller in a company lunchroom, Dunkin’ Donuts will utilize them for marketing until they’re gone. For the next five weeks, the quick-serve brand is running a “Be The President Of Dunkin’ Nation” campaign simultaneously on the social mobile app and Foursquare.
Consumers who check in via either app have the chance to win one of five prizes: a 50-inch LCD TV; a personalized $200 Dunkin’ Donuts gift card; a “Dunkin’ Nation President” T-Shirt; and a campaign-branded coffee mug.
The brand’s Facebook Places effort will be one of the last of its kind.
Facebook announced that its Places mobile feature will be shut down in a blog post yesterday detailing privacy policy changes. The Palo Alto, CA-based company said the feature would be phased out over time. Though merchant deals will be available on Facebook’s platform going forward in different fashions, the company said.
Meanwhile, Dunkin’ Donuts is also testing a nationwide check-in special on Foursquare through the end of August. It’s offering users who have synced their accounts with their Amex credit cards $1 back when they spend $5 after checking in.
And, Dunkin’ Donuts says it’s set to premiere a six-month campaign with Electronic Arts, where the brand will appear within “The Sims Social” video game on Facebook. Players will be able to gift one another virtual cups of coffee and food items. Game players who “like” the coffee retailer on Facebook will get two virtual bonus items – a Dunkin’ Donuts beach chair and a custom animation of their “Sim” enjoying a cup of the brand’s coffee.
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