Warnings Signs of Anti-Social Media in the Aesthetic Healthcare Practice
August 24, 2011 by admin
Filed under Latest Lingerie News
The Rosemont Review is the search engine marketing blog for the cosmetic dentistry and plastic surgery marketing firm Rosemont Media. CEO Keith Humes recently sat down with the editors for a frank discussion on social media. He addressed a number of topics, including how to grow a practice’s online social network by simply being social and focusing more on quality than quantity.
San Diego, CA (PRWEB) August 24, 2011
Keith Humes is the CEO of Rosemont Media, an online advertising agency specializing in comprehensive search engine marketing and dental and medical website design. He recently sat down with the editors of the Rosemont Review, the company’s aesthetic healthcare search engine marketing blog, for an open discussion about the tendencies of healthcare practices to be anti-social on social media sites. During the interview, Humes says dentists and surgeons must take a social approach to their online existence, and warns practices against automating or outsourcing social media efforts. He also offers a number of aesthetic healthcare social media tips for engaging with current and potential patients to grow a quality online community.
To experience any amount of success on social media sites such as Facebook, LinkedIn, Twitter, or Google+, Humes says timely, consistent, quality engagement is essential. “Aesthetic healthcare practices must engage with patients as they engage with the practice.” He adds that a number of Rosemont Media’s clients have been approached by firms touting monstrous numbers of fans, likes, and tweets, but says social media automation through a third party is simply not the answer. “Automating or outsourcing social media efforts does not inspire conversation or engagement. It may increase the number of fans, but if they aren’t participating or contributing to the quality of the practice’s social network, then [the practice] is missing the point.” Outsourcing social media, he continues, is the most common social media failure in the healthcare industry.
The sheer number of fans does not equal social media success, according to Humes. He warns that practices focusing on the number alone are missing out on the chance to strengthen existing patient relationships. “My best advice, don’t focus entirely on building the community. Instead, focus on engaging with patients that express interest in the practice, the procedures, and the passion of the dentist or surgeon.”
When asked for a list of action steps he offers Rosemont Media’s clients, Humes says in addition to designating a social media ambassador to monitor the conversation in the practice’s social media community, he says doctors must get involved: “Constant engagement across all channels of patient communication can increase patient knowledge and satisfaction, and in the end, happy patients are repeat patients.”
About Rosemont Media
Rosemont Media is a modern ad agency, combining a traditional approach with the latest in plastic surgery and dental marketing. From custom medical and dental website design to proven search engine marketing campaigns, online reputation management to social media marketing, Rosemont Media and CEO Keith Humes remain committed to the online success of their aesthetic healthcare clients.
Rosemont Media is located at 1010 Turquoise St. Suite 201 San Diego, CA, and can be reached at (800) 491-8623, or found online at rosemontmedia.com or facebook.com/rosemontmedia?ref=ts.
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For the original version on PRWeb visit: www.prweb.com/releases/prwebsocial-media-marketing/aesthetic-healthcare/prweb8742158.htm
