ShopIgniter Partners With Involver to Expand Its Social eCommerce Solution

ShopIgniter Partners With Involver to Expand Its Social eCommerce
Solution

Solution Enables Retailers, Brands and Interactive Agencies to Manage All Aspects of the Social Web

PORTLAND, OR, Aug 23, 2011 (MARKETWIRE via COMTEX) –
ShopIgniter, a provider of innovative social commerce software,
today announced a partnership with Involver, a social marketing
platform used by over 500,000 companies worldwide, to deliver an
integrated solution that helps businesses easily manage content,
commerce, promotions and analytics across the rapidly evolving social
Web.

The partnership allows online retailers and brands to manage all
aspects of their social Web presence, and measure the purchase
influence of consumers sharing information about products, rewards,
and promotions. The combined solution provides brands, retailers and
agencies a way to manage social Web applications and content
publishing through promotions, product merchandising and marketing.
Customers can personalize the experience and deploy best-practice
social Web content and commerce functionality with a custom look and
feel that represents their brand.

“ShopIgniter is focused on providing its customers with all the tools
they need to fully leverage the social Web,” said Matt Compton, CEO
of ShopIgniter. “With this partnership, joint customers will have
access to a wide array of social Web management capabilities to
engage their existing customers with meaningful content and
promotions, acquire new customers, create powerful brand experiences,
and drive eCommerce ROI across the social Web.”

“Executing campaigns across social media channels gives businesses
the opportunity to engage and activate people in new ways,” said
Jascha Kaykas-Wolff, SVP of Marketing and Customer Success of
Involver. “Partnering with ShopIgniter simplifies our offerings to
customers who want to more effectively manage and power multiple
components of social commerce, and measure the return on the
campaigns they run.”

ShopIgniter provides social commerce software that includes the
Social Promotion Engine(TM) to power shareable coupons, referral and
loyalty incentives, private and flash sales, group promotions and
social ratings and reviews; a fully transactional Facebook store with
in-stream purchasing; and social commerce analytics; all of which are
delivered via a cloud-based, social commerce platform.

Involver’s Audience Management Platform acts as a marketer’s system
of record, bringing everything from app management and wall
response/moderation to publishing updates and analytics into a single
intuitive interface.

About Involver
Involver is the solution of choice for the world’s
biggest brands trying to connect with customers on social networks.
Over 500,000 brands and agencies — including Nike, Facebook, Cisco,
and the NFL — use Involver to power their marketing efforts to a
combined audience of over a billion relationships.

Involver pioneered the first social app suite on Facebook and is now
leading the industry with SML(TM) (Social Markup Language), allowing
front-end developers to achieve pixel-perfect application
development. Involver’s Audience Management Platform acts as a
marketer’s system of record, bringing everything from app management
and wall response/moderation to publishing updates and analytics into
a single intuitive interface.

Involver is a Facebook Preferred Developer and a technology provider
for Facebook’s internal marketing team, with applications like the
Involver Leaderboard and Stories. Headquartered in San Francisco, CA,
with Offices in Austin, TX, and New York, NY, Involver was founded in
2007 and investors include Bessemer Ventures, Cervin Ventures and
WTI. Learn more at www.involver.com.

About ShopIgniter
ShopIgniter is a rapidly-growing, social commerce
software company. ShopIgniter helps retailers and brands activate
their customer networks to extend their reach and generate revenue
through social commerce efforts. ShopIgniter provides social commerce
software that includes the Social Promotion Engine(TM) to power
shareable coupons, referral and loyalty incentives, private and flash
sales, group promotions and social ratings and reviews; a fully
transactional Facebook store with in-stream purchasing; and social
commerce analytics; all of which are delivered via a cloud-based,
social commerce platform.

With customers such as Nike Golf, CafePress, Kaenon, and Portland
Trail Blazers, ShopIgniter meets the social commerce needs of a
variety of companies including retailers, brand manufacturers and
their interactive agencies.

More information can be found at www.shopigniter.com.

Media Contact
Aimee Quemuel
415-753-9005
Email Contact

SOURCE: ShopIgniter

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