4 Tips For Successful Facebook Advertising

Oli Watts | Aug 17, 2011 | Comments: 0

Facebook’s advertising products are a great way to bring new fans to your page, thanks to the breadth and depth they have about their users.

Below are 4 things we’ve found to be extremely effective when building a successful Facebook Advertising campaign:

1. Get access to Facebook’s ‘Power Editor’

This neat little tool is an extension for Google Chrome which allows you to manage ads and campaigns in bulk. You can quickly change the images, targeting and demographics for large numbers of adverts. It’s a tool which is currently in Beta, but accessible through Facebook’s advertising program.

2. Ad images are critical

Our experience has shown that ad images need to be refreshed frequently – often as much as once every 24 hours. The more relevant your image to your target market, the higher your click through rate will be. This is one of the reason why splitting up your ads to tighten targeting really helps.

3. Optimise for Likes, not clicks

When monitoring your ads, keep an eye on the rate of conversions to clicks.

Facebook tracks a conversion as someone who likes your page and installs your app or RSVP’s to your event within 24 hours of seeing your ad. Getting users to complete these actions is like gold dust when building your page audience. Think about how you could make it easier for people to do so.

4. Build a ‘pre-like’ page with a clear call to action

If you’re building a campaign to increase fan engagement on your page, don’t just direct people to your wall. Instead, build a bespoke tab page which has a clear call to action (liking the page, clicking a tab app or something else). Give your new audience something clear and simple to do when they first come to your page.

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Author: Oli Watts

*This post originally appeared on FreshNetworks Blog and has been reposted with permission.

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Filed Under: Social Media

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