Pass notes No 3022: Randi Zuckerberg

Age: 29.

Appearance: A female Mark Zuckerberg.

Crazy – they look alike, and they’ve got the same name. I bet they’re related! Yes. Yes they are.

Are they cousins? No – Randi’s the Facebook founder’s older sister.

She must be very proud of him. It’s not entirely clear.

Why? Has she switched to Google+? Not quite, but she has left her role as Facebook’s marketing director. She had been at the company since 2005, back when it was still called Thefacebook.

Have they fallen out, then? As I say, it’s not clear. She says she’s leaving with: “a deep love of Facebook”.

And what does Mark say? Er, nothing.

Like! No need to crow. This could be Cain and Abel, 2.0.

Sorry, I was just “liking” Randi’s Facebook page. Oh yes? What does it say?

It says: “Randi is the founder CEO of a mysterious soon-to-be-launched media company.” Yes, that would be RtoZ, the new social media consultancy she’s left Facebook to set up.

Upcoming events. View all. Eh?

PICNIC IN THE PARK. RSVP: Yes – No – Maybe. Are you still with me?

Sorry, got distracted. I’ve a Facebook invite to a picnic on Saturday! That’s lovely. But keep up, will you? There’s more to get through.

Right, yes. RtoZ, what’s that about? No one’s completely sure. Randi says it will be “focused on the exciting trends underway in the media industry”, which could mean anything.

Want to hazard a guess? Well, some think she’ll be advising old media – TV networks, and so on – about how best to harness new media.

Any customers yet? Not so far – she’s still recruiting. But Snoop Dogg might be interested in collaborating.

Really? Yes, he once released a video of himself saying: “Randi Zuckerberg, what de-do, it’s big Snoop Dogg. When I come back to the Bay, we got to play. You know what I’m talking about?”

Do say: “We can confirm Randi has decided to leave Facebook to start her own company. We are all grateful for her important service.”

Don’t say: “Dislike!”

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