Facebook buys Push Pop Press, Google Plus public launch preparation?
August 3, 2011 by admin
Filed under Lingerie Events
Social networking giant Facebook buys digital book firm..
.. but the company is not into joining digital books market, they want to polish their apps.
Social Networking giant Facebook has acquired Push Pop Press — a company that produces high-quality and beautiful digital books that contain media elements like text, images, audio, video and even some interactive crumbs.
According to the company’s post regarding the acquisition, Facebook will not be joining the digital books market, instead, the publishing company has said that Facebook wants to improve their social-centric site, and the addition of Push Pop Press is for the “richer ways” to share, so the acquisition is related to Facebook’s plan to cosmetically enhance their site’s news feed and other features like uploading photos, videos and even writing status messages.
Push Pop Press captured the attention of the public this year with the release of Al Gore’s “Our Choice,” the digital or iPad version of the popular 2009 book which was enhanced with digital graphics, interactive texts and videos and sounds.
Apparently, Facebook is facing a very serious competition coming from Mountain View, California, the Google Plus or Google+ social networking site that was released in June 28. Surprisingly, Google+ is considered as the fastest rising social networking site with 25 million members even without the public registration because the site is still on its “field trial” stage that adds new members by invitation system, or current members inviting new members by registering an e-mail address.
So obviously, Facebook wants to enhance the functionalities of its site by adding the Push Pop Press. It’s highly possible that Facebook wants new animation, or transition while navigating inside Facebook.
According to Mike Matas, the co-founder of the Push Pop Press, Al Gore’s book will remain available for purchase, and all future profits will proceed to the non-profit group Climate Reality.
Matas also added, “Both Push Pop Press and Facebook share a passion for improving the way we share and explore ideas and we couldn’t be more excited about what the future holds.”
