social media bandwagon. Many have used sites such as Twitter and Facebook to better engage with consumers and help drive business through digital promotion.
According to a recent study by Pivot Conference entitled “The Rise of Social Consumer,” while the vast majority of companies have adopted the two aforementioned platforms, many are considering using additional platforms as well. The survey found that 25 percent of companies were planning to join Foursquare in the next 12 months and 21 percent were planning to join LinkedIn.
“In spite of the fact that social media marketing feels like old news, almost all of the people surveyed said they thought it was still gaining momentum,” wrote Cynthia Boris, in an article for Marketing Pilgrim. “More than half said they were shifting money away from other forms of marketing and they thought they were getting better at using social media.”
In addition, companies can engage with customers in other ways as well. Many have been using quick response codes on fliers, which enable users to scan their phones and get information and money-saving deals.
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© Brafton, Inc. 2009
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