Most Facebook Fans of Small Businesses Aren’t Local, Study Finds
August 1, 2011 by admin
Filed under Choosing Lingerie
A surprising study found that the fans of most small business Facebook pages are not local to the businesses.
Roost Local Scorecard evaluated more than 800 small businesses with Facebook presence. Only 15 percent of the average local business’ fans are actually in the city where the business is located.
Roost recently launched a free Scorecard app to help local businesses and independent professionals to determine if they are effectively drawing customers in from their immediate, local areas.
The app also provides reporting capabilities. The report gives information to assist a small business in determining local coverage relative to other businesses. It also gives insight into which Facebook fans/friends are in proximity of a businesses’ location and gives tips on audience development to snag that local customer base.
“These initial findings are a real eye-opener in the world of SMB social marketing, but Roost is excited to see that the Scorecards are going to help small businesses hone their efforts and better reach local customers,” said Alex Chang, CEO of Roost. “With small business’ livelihood at stake when it comes to attracting local customers, we designed the Scorecard not only to evaluate a businesses’ local presence, but also to provide recommendations on how to improve their social marketing efforts in the local market.”
Businesses, from small to enterprise have found great value in Facebook as a marketing tool. Recently, Facebook ramped up its offerings for businesses with the launch of the “Facebook for Business” Portal. Many speculate that Facebook is stepping up its efforts to both attract and retain businesses especially in light of the threat the recently launched Google+ poses in attracting businesses away from Facebook.
Any business can run the free Roost Local Scorecard evaluation to get information on its Facebook fanbase. Roost also offers on its website, a free social marketing tool to help businesses plan and execute their social marketing strategies across Facebook and Twitter with more social networking platforms to be added soon.
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