HFIA, Web4Retail Partner for Social Marketing

Home Furnishings Independents Association and Internet consultant Web4Retail have partnered to bring Facebook marketing to the association’s retailer members.

The new program, Facebook Your Business, is designed to help home decor retailers connect with customers through Facebook, the world’s largest social networking service. Facebook is the online leader in connecting people and businesses with an estimated 750 million users worldwide.

“Staying current with what the web can offer is important in retail today,” said HFIA President Mary Frye. “Facebook offers so much opportunity for reaching customers, especially those who might not otherwise read an ad or come into a store–the younger demographic.”

Web4Retail will design, create and manage a branded page for each retailer, building a targeted Web Facebook presence and tailoring it to the personality of the store. Pages will utilize focused retail content, store information, promotions, photos and links to product categories.

Basic and standard packages are offered and include management of the site on a daily basis as well as information regarding shopper site usage provided through Google Analytics.

“We do all the work,” said Denise Keniston, CEO of Web4Retail. “The first phase is to design the page. The second phase is the ongoing community management. We touch every page, every day. We come up with ideas to market directly to the fan. We build the community. We connect directly with the fans.”

Web4Retail provides Web site design, web marketing, SEO, social media and e-commerce services for home furnishings industry retailers. 

For more information about HFIA and “Facebook Your Business,” visit the HFIA Web site; or contact Mary Frye at 800.942.4663 or by e-mail.

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