Classic Concepts to offer online marketing system to elite customers
July 28, 2011 by admin
Filed under Latest Lingerie News
Home Accents Today Staff — Furniture Today, July 28, 2011
PITTSBURGH — SnapRetail has announced a new partnership with Classic Concepts, the parent company of Classic Home Furniture, Classic Home Rugs and the textile division Villa Home Collection.
The partnership will enable Classic Concepts’ largest independent retailer customers to use TrafficBuilder, a virtually automatic marketing system, for free to improve their sales of Classic Concepts products, according to a press release from SnapRetail.
“We are proud to be the first home décor vendor to provide TrafficBuilder access for free to our elite customers,” said David Moses, president of Classic Concepts. “It is important for home décor vendors to not only provide quality products, but also to help our independent retailers ‘sell through’ the products they buy from us.”
“We love Classic Concepts’ eco-friendly product line and are thrilled to partner with them to help increase sell-through of their products,” said Ted Teele, CEO of SnapRetail.
Any independent retailer who qualifies as a Classic Concepts Platinum Partner will have free access to the TrafficBuilder digital marketing system. These retailers will be able to use TrafficBuilder to send automatic posts about new products to their customers through Facebook and Twitter, send emails about new products and promotions, review consumer usage information and store customer information.
As part of the SnapRetail partnership debut, Classic Concepts will host two social media seminars in its Las Vegas Market showroom, C-309, on Monday, Aug. 1, at 3:30 p.m. and Tuesday, Aug. 2, at 2:30 p.m. Crystal Vilkaitis, SnapRetail’s director of social media, will lead sessions on how to more effectively market stores with Facebook. All retailers are invited.
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