Only one-fifth of SMBs use both Facebook and Twitter
July 25, 2011 by admin
Filed under Latest Lingerie News
Facebook and Twitter are two of the leading social networks, but few small businesses utilize both as a part of their digital marketing efforts, according to a new report from market research company Palore.
While more than half of small business owners (58.2 percent) have a presence on social networks in the form of an official company page or profile, only 22 percent are on both social networks. Of the two, Facebook proved to be more popular – 54.2 percent of respondents operated a Facebook fan page while only 26.3 percent had a Twitter profile.
“The Palore data support the survey findings that large numbers of SMBs are now using social media. Many set up accounts because they’re free and they believe they should be using social to promote themselves. But once they get there they don’t know exactly what to do,” explains Search Engine Land.
Although fewer companies used Twitter, Palore found brands that do tend to have higher user engagement rates, highlighting the interactive nature of the social network.
As the number of Twitter users continues to grow, so too will company usage of the social network. Twitter recently announced it served more than 350 billion tweets daily.
