Symantec Finds Enterprises That Are Not Preserving Social Networking Business …
July 22, 2011 by admin
Filed under Lingerie Events
MOUNTAIN VIEW, CA, Jul 21, 2011 (MARKETWIRE via COMTEX) –
Symantec Corp.
/quotes/zigman/78627/quotes/nls/symc SYMC
+0.71%
today announced the findings of its
2011 Social Media Protection Flash Poll which examined how
organizations protect themselves from negative consequences of using
social networking sites such as Facebook, Twitter and other online
forums. The poll revealed that social media is pervasive within the
enterprise, and IT departments have good reason to be worried. The
typical enterprise experienced nine social media incidents, such as
employees posting confidential information publicly over the past
year, with 94 percent suffering negative consequences including
damage to their reputations, loss of customer trust, data loss and
lost revenue.
Click to Tweet: Social media incidents cost typical company $4
million over past 12 months:
http://bit.ly/rcSgot
As organizations increasingly share business related information on
social networks to communicate with customers, partners and
employees, the risk of publishing confidential information also
increases. It’s more important than ever for companies to have
controls in place to capture social information to comply with open
records requests, industry regulations such as the supervision
requirements under the Financial Industry Regulatory Authority
(FINRA) 10-06 amendments, and the eventuality of an eDiscovery
request.
According to Gartner(1) “by year-end 2013, 50 percent of all
companies will have been asked to produce material from social media
websites for eDiscovery.” An archiving software solution can help
organizations permit employees to use social media for business
purposes and enable the preservation, search and discovery of
specific content from tools such as Facebook, Twitter, LinkedIn,
SharePoint and blogs.
“Businesses know how important it is to protect and preserve email,
IM, spreadsheets and other unstructured information. Now they need to
recognize that information flowing through social networks is equally
important,” said Greg Muscarella, senior director of product
management for Symantec’s Information Management Group. “Symantec
enables businesses to continue to access and share information
through social networks while capturing and preserving the
information for legal and compliance purposes.”
The Symantec survey found 82 percent of enterprises are at least
discussing implementing archiving solutions to collect, preserve and
discover sensitive business information transmitted through social
media, along with other measures such as establishing social media
usage policies and employee training programs. However, less than
one-fourth have actually implemented any of those technologies and
policies.
The survey found the top three social media incidents the typical
enterprise experienced over the last year were:
-- employees sharing too much information in public forums (46 percent),
-- the loss or exposure of confidential information (41%),
-- increased exposure to litigation (37%)
More than 90 percent of respondents who experienced a social media
incident also suffered negative consequences as a result, including:
-- reduced stock price (average cost:$1)(average cost:038)(average cost:401 USD)
-- litigation costs (average cost:$650)(average cost:361 USD)
-- direct financial costs (average cost:$641)(average cost:993 USD)
-- damaged brand reputation/loss of customer trust (average cost:$638)(average cost:496 USD)
-- lost revenue (average cost:$619)(average cost:360 USD)
“This is precisely why we added the capability in Enterprise Vault 10
which will be available later this summer and will enable
organizations to preserve, search and discover information on social
networking sites, in addition to email and other unstructured data,”
added Muscarella. “Employee education and training on the proper use
of social media for business purposes is just as important as having
the technology pieces in place.”
Symantec Recommendations
-- Like all corporate communications, define how to use social media and
train employees regarding appropriate content to post
-- Identify and understand legal or regulatory requirements specific to
your industry, and implement policies to address regulations that call
for retention of social media content
-- Consider deploying an archiving solution that enables the automatic
capture and retention of social media content, especially if your
industry is highly regulated
-- Implement a data loss prevention solution to provide another layer of
protection to prevent confidential and proprietary information from
bleeding out of the company onto social networks
Symantec’s Social Media Protection Flash Poll
Symantec’s Social Media Protection Flash Poll is the result of
research conducted in April 2011 by Applied Research, which surveyed
IT and C-level professionals responsible for computers, networks and
technology resources at small, medium, and large enterprises (defined
as 1,000-2,400, 2,500-4,999, and 5,000+ employees). The report was
designed to gauge how organizations protect themselves from negative
consequences of using social media. The survey included 1,225
respondents in 33 countries in North America, EMEA (Europe, Middle
East and Africa), Asia Pacific, and Latin America.
Resources
-- Infographic: Should IT Worry About Social Media Within the Enterprise?
-- Slideshare Presentation: Symantec 2011 Social Media Protection Flash
Poll Global Results
Connect with Symantec
-- Follow Symantec on Twitter
-- Join Symantec on Facebook
-- Subscribe to Symantec News RSS Feed
-- View Symantec's SlideShare Channel
-- Visit Symantec Connect Business Community
About Symantec
Symantec is a global leader in providing security,
storage and systems management solutions to help consumers and
organizations secure and manage their information-driven world. Our
software and services protect against more risks at more points, more
completely and efficiently, enabling confidence wherever information
is used or stored. More information is available at
www.symantec.com .
NOTE TO EDITORS: If you would like additional information on Symantec
Corporation and its products, please visit the Symantec News Room at
http://www.symantec.com/news . All prices noted are in U.S. dollars
and are valid only in the United States.
Symantec and the Symantec Logo are trademarks or registered
trademarks of Symantec Corporation or its affiliates in the U.S. and
other countries. Other names may be trademarks of their respective
owners.
FORWARD-LOOKING STATEMENTS: Any forward-looking indication of plans
for products is preliminary and all future release dates are
tentative and are subject to change. Any future release of the
product or planned modifications to product capability,
functionality, or feature are subject to ongoing evaluation by
Symantec, and may or may not be implemented and should not be
considered firm commitments by Symantec and should not be relied upon
in making purchasing decisions.
(1) “Gartner, Inc., Social Media Governance: An Ounce of Prevention,”
Debra Logan, Gartner, December 17, 2010
CONTACT:
Katie Beck
Symantec Corp.
+1 (424) 750-7586
katie_beck@symantec.com
Andy Ryan
Connect Public Relations
+1 (954) 551-9368
andyr@connectpr.com
SOURCE: Symantec Corporation
mailto:katie_beck@symantec.com
mailto:andyr@connectpr.com
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