Facebook cost per click advertising costs on the rise
July 20, 2011 by admin
Filed under Latest Lingerie News
The cost of social media marketing is on the rise if latest industry research is anything to go by, according to a report published on utalkmarketing.com.
Facebook cost per click advertising costs have risen by 74 per cent over the past 12 months, a study by TBG Digital has found.
The increase far exceeds the 45 per cent rise in costs of display advertising in the Unites States, United Kingdom, France and Germany – the largest markets.
Commenting on the findings, Simon Mansell, CEO of TBG Digital said: “There is a growing belief across the media sector that social media advertising could displace more traditional forms of advertising.”
Typically, the cost of a Facebook advert initially depends on the site itself and then subsequently an auction.
An example price of an advert – specifically aimed at UK users over the age of 18 – for June 19 from Facebook’s self-service system, was suggested at a rate of 68p per click.
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Tags: cost per click, facebook
