Lingerie Has A Diversity Problem. Here’s What One Brand Is Doing About It.
May 27, 2016 by admin
Filed under Latest Lingerie News
The brand’s decision to use women who don’t typically work as models had an impact on those involved. Christine Minji Chang, second from left above, who works as both an actress and the executive director of a non-profit promoting diverse Asian-American artists, told HuffPost that while she has not personally struggled with finding nudes for her skin tone, starring in the ads taught her a thing or two about finding her own confidence.
“In the process of my work, I’ve come to understand the impact of damaging marketing and cultural norms, and how it has played a part in my journey as a woman, a person of color, a leader, an artist and just a human being,” she said. “Being part of this campaign was pretty much the scariest thing I could’ve imagined for myself, getting down to my skivvies in public and doing it with confidence I’m still building up.”
Rodriguez, who joined the brand in 2015 but has long advocated for diversity — whether of body, ethnicity or otherwise – said getting people like Minji Chang involved helps push inclusion forward.