Perth lingerie a global online hit
May 3, 2016 by admin
Filed under Latest Lingerie News
Lingerie is not something that should purely be worn to please a love interest, according to Perth’s leading intimates designer.
Rather, Aimee Kendall, the creative behind social-media sensation Aimee- Cherie Intimates, says it’s far more important for women to feel sexy for themselves.
Perth-based Kendall has built up a large fan base for her burgeoning brand, with almost 79,000 Instagram followers waiting eagerly for each release of her delicate bralettes and lace undergarments.
She believes her customers are not buying her lingerie to appeal to that special someone in their lives but instead to feel powerful and sensual on an everyday basis.
“Lingerie is definitely not just something they wear for their partners, they are girls doing their own thing which is really nice,” Kendall toldAAA Weekend .
“I just want to make sure they feel comfortable. To me, lingerie shouldn’t be something you only wear on special occasions; I think you should be able to wear beautiful pieces regardless of where you are going.
“You could be running errands but know you have something really pretty on underneath, and it makes you feel good.”
It’s not just regular women building their own micro-collections of Aimee- Cherie designs. The label also has a growing stable of celebrity admirers.
“The most exciting one was definitely Lorde,” Kendall said. “We found out she was a fan on New Year’s Day so it was a really good start to the year.
“We also have some other followers like Nicole Trunfio and Jodi Anasta, and they keep in touch with the label which is really encouraging.”
With all Aimee-Cherie products handmade in Perth, Instagram is the driving force behind the brand’s growing international profile and Kendall recently released her third collection on the image-sharing sight.
Heaven Wilde stars local model Ebony Hunter in its campaign imagery and pre-orders are selling like hot cakes as a result.
“(Instagram) allows us to connect with people all around the world and compete against the bigger brands,” the designer explained.
“Especially with lingerie, it’s such a little market here but for us to be able to compete with everyone else is really important. It’s also really cost-effective and for a small business it’s great to have a tool that’s not going to set your budget back for the year.”
