Meet the lingerie creator behind luxury candy
March 25, 2016 by admin
Filed under Latest Lingerie News
She eventually posted the items online to share with friends, who began to order them.
“I started to look at the numbers and opportunity and realized this was a business,” she said. With no formal training in cooking or baking, Zilberman said, she “learned everything on YouTube.”
Her candy is available exclusively at SweetSaba.com, and in pop-up shops in and around New York City, including a collection at The Standard Hotel during Fashion Week in February. The next pop-up shop is scheduled for late spring.
Since launch, the candy business has grown at least three- to four-fold, month over month, with “several thousand customers,” Zilberman said. That estimate excludes special orders and artist fees for commissioned works. Projected sales for the remainder of 2016 are in the six-figure range, she said.
She also plans to open retail locations in Los Angeles, New York City and Tokyo by 2017.
