Tina Doueihi’s Red Fern Lingerie is chosen for Oscars 2016 gift bags
February 15, 2016 by admin
Filed under Latest Lingerie News
- Tina Doueihi started Red Fern lingerie after surviving breast cancer
- She was disappointed in the lack of mastectomy bras available
- So Ms Doueihi started designing her own range of ‘sexy’ mastectomy bras
- The lingerie has now been chosen to be in the Oscars gift bags
Lauren Ingram For Daily Mail Australia
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Tina Doueihi never expected to get breast cancer. She was young, only 37, and there was no family history of the disease.
But she became a statistic: the one in every eight women who are diagnosed with breast cancer that had no genetic predisposition or family history.
Luckily, with treatment, she survived. But then, after going through chemotherapy, a mastectomy and a reconstruction, Ms Doueihi found a new challenge: her lingerie.
Sexy survivors: Tina Doueiki created Red Fern Lingerie after finding there weren’t any sexy underwear options for women after surviving breast cancer
Red carpet moment: Now, Red Fern Lingerie is being included in gift bags at the Oscars
She went to get fitted for a mastectomy bra and found all the options were beige and boring. ‘They looked like something my great-great-great grandmother would wear!’ she said.
‘One of my girly treats was always lingerie,’ Ms Doueihi explained. ‘It was something just for me. I knew I was wearing something great, even if nobody else did.’
For Ms Doueihi, it seemed incredibly unfair that there wasn’t the option to still feel sexy and feminine with lingerie after surviving breast cancer.
‘We fight so hard to live,’ she said. ‘Cancer takes so much away that is feminine, our hair, eyelashes, some or all of your boobs. I just thought, this is so unfair, why does it have to take away lingerie as well?’
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‘We fight so hard to live’: Ms Doueihi said she didn’t think it was fair that breast cancer took away the option for women to feel sexy
Sexy and comfortable: Women who have had breast cancer often need specially designed bras
Ms Doueihi started searching online for lingerie options for women who have had mastectomies, and couldn’t find anything available. So she decided to design her own range of sexy, colourful and beautiful mastectomy bras.
‘I had no experience in fashion except for shopping!’ Ms Doueihi laughed. ‘I just threw myself in there.When I started, I thought “How hard can it be?” What i didn’t know was that a bra was the hardest garment to design.’
After a lot of hard work, Red Fern Lingerie was born. And now, only 12 months after she started the company, Ms Doueihi has been asked for her designs to be part of the gift bags at the gifting suite of the Oscars.
‘It’s such an honor, an Aussie girl with a small company asked to be at the Oscars with the high end brands,’ she said, amazed. ‘When they contacted me I was absolutely floored.’
‘Such an honor’: Ms Doueihi said she was ‘floored’ when asked if Red Fern could be at the Oscars
Entrepenuer: Ms Doueihi had no experience in fashion except for shopping before she started Red Fern Lingerie
The journey has also been a personal one for Ms Doueihi. Part of the branding for Red Fern Lingerie is around the ‘sexy survivor’, which she thought of one day when driving.
‘I struggled with the word survivor at first,’ she said. ‘But I have survived it. And what I had found was the lingerie industry no longer saw survivors as women.’
She wanted Red Fern Lingerie to allow women to reclaim their femininity and their sexiness, which sometimes survivors can feel the cancer has taken away.
‘Yes the disease takes everything away, but it doesn’t take away our essence and doesn’t take away our soul,’ Ms Doueihi said passionately. ‘The sexy survivor has reclaimed her body. She is empowered, she is beautiful, she has choice.’
‘The disease doesn’t take away our soul’: Ms Doueihi wants women who have survived breast cancer to reclaim their bodies as their own
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