The right lift
September 10, 2015 by admin
Filed under Choosing Lingerie
CHOOSING A BRA can be tricky, so much so that some lingerie makers liken the process to choosing Mr Right. Now, though, Mr Right, is probably right around the corner thanks to the launch of the “Find the One with Triumph”, which focuses on the right way to measure the body so that you choose the best bra for you.
The right underwear should boost the wearer’s confidence and brings out the best in her. Every woman is beautiful in her own way, and feminine curves are always beautiful. Curves can add beauty to every woman, and the right bra is the ultimate secret weapon.
Srocha Zbinden, the brand’s commercial director explains.
“A woman’s shape changes all the time and so do her breasts. Measurement is very important. If you wear a bra that compliments your body, the beauty of your curves can be enhanced. It also feels comfortable and gives you confidence. You don’t have to spend the rest of the day pulling and adjusting the straps.”
To start, measurement is key, as it means comfort and the right support. Triumph has Fitting Experts in all its outlets to take the measurement and give advice to all customers. Many women are wearing the wrong bra for their body, and many haven’t measured their shape in a long time.
Once you’ve found your size, it’s time to choose the right bra. Triumph presents four product groups in the Autumn 2015 collection, which was recently launched in a fashion showcase at Sava restaurant in EmQuartier. All come with innovations that make the best of your natural shape and fit every occasion.
The “Cleavage” range offers comfort and naturally lifts your cleavage. It is available in three models. Magic Wire is a wireless model that offers comfortable support. For a more seductive look, Sexy Cushion provides a lift and a push with Memory Foam, with removable straps for party days. Another must-have is Aqua Enhancer, which increases your cleavage by two sizes instantly, thanks to the water cushion that gives you a natural push.
If you’re looking for a comfortable companion to go with your casual T-shirt, Body Make-up is a seamless model that fits like a second skin. With “Invisible” you can go out and about without worrying about your bra moving out of place. The graphic adds a fun element to the bra, while the velvet straps feel soft on the skin.
Make your body even more seductive with Shape Support in the Forever Young collection. Made with a “Support” Diamond Cut Design, it features U-shaped support on each side for a firmer look. For another level of support, try Super Support, with special cups that perfectly support your breasts. The wider side straps give you more confidence even when wearing a skin-tight outfit.
Panties too play a role in looking good and the “Shape” range caters to active women who are always on the move. The 3D Sculpting Design makes the panty fit seamlessly to the body in 360 degrees, offering a seamless support that feels comfortable all day long.
On this special occasion, Triumph also released its animation commercial titled “Find the One”, which tells the story of a girl looking for her soulmate. The campaign, which will be broadcast globally, features singer Arisa Homgroon, dubbed the Disney Princess of Thailand.
