Alison Lou, Morgan Lane Launch Lingerie Collaboration at By Chloe
September 3, 2015 by admin
Filed under Latest Lingerie News
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On Tuesday night, Alison Chemla and Morgan Lane gathered their circuit of “It” girl friends to celebrate the lingerie collaboration between their two lines, Alison Lou and Morgan Lane.
Drake Burnette, Caroline Vreeland and Harley Viera Newton gathered at newly opened vegan spot By Chloe in the West Village to check out the line, which includes a set of days-of-the-week underwear, a button-down sleep shirt and an embroidered sleep mask.
“Morgan and I kind of grew up together, we both grew up in the city,” Chemla said. “We’ve known each other since high school,” Lane chirped.
As both girls were launching their respective lines, they admired each other from afar until finally they set up a project over e-mails. “I’ve always wanted kind of a fun, days of the week set, because they’re so cute,” Chemla said.
Meanwhile, Lane, accompanied by mother Jill Stuart, said, “We both have a love for this whimsical approach to fashion. Lingerie and jewelry are both timeless, love-yourself pieces.”
The collaboration launched last week on both brands’ sites, as well at places like Fivestory and Shopbop. After the last of the vegan chocolate cupcakes were polished off, guests left with the line’s silky sleep mask in tow, which will perhaps come in handy once the late nights of New York Fashion Week get going.
“I don’t know how long this will last but I never want it to go away,” Chemla said of the collaboration. “I run around in this underwear in my office, and the girls that work with me are like, ‘What are you doing?’”
