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These photos show why a teen retailer is giving Victoria’s Secret a run for …

July 16, 2015 by  
Filed under Latest Lingerie News

aerie/Instagram

Aerie, American Eagle’s lingerie brand, has captured the hearts of young women by using relatable models.

Aerie stopped retouching images last year.

Since removing altered images from its advertising arsenal, Aerie has seen a huge payoff. On a conference call last year the brand said sales had climbed 9%.

These images from the lingerie company’s Instagram — featuring women who are far more relatable than Victoria’s Secret models — help show why Aerie is such a competitive name in the lingerie business.

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