Rosie Huntington-Whiteley latest M&S lingerie designs show off incredible figure

May 27, 2015 by admin
Filed under Latest Lingerie News

Model unveils summer lingerie designs for high street giant
Includes soft silk pants and playsuits in floral designs
Store say her range has helped boost profits

Bianca London for MailOnline

Published:
09:47 EST, 26 May 2015

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Updated:
11:29 EST, 26 May 2015

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With summer fast approaching, thoughts are turning to getting in shape for bikini season.

And if you needed that extra bit of motivation to hit the gym, look no further than Rosie Huntington-Whiteley’s new campaign imagery, which FEMAIL can exclusively reveal.

The effortlessly glamorous supermodel showcases her enviable physique as she models her new summer lingerie designs for Autograph at MS.

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Rosie Huntington-Whiteley showcases her incredible figure as she unveils her new lingerie designs for MS

Her new designs are as feminine and classic as always and come in bright berry and mint green hues made with the softest of silks.

Her pants and bras, which have become best-sellers for the high street giant, come adorned with intricate lace and floral designs echoing the great British summer.

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Indeed, Marks Spencer last week reported its first increase in annual profits for four years, kick-started by strong fashion sales, including Rosie’s undies.

The firm said underlying profits were up by 6.1 per cent to £661.2million in the first quarter of 2015, helped in part by the success of Rosie Huntington-Whiteley’s underwear range.

Her new designs are as feminine and classic as always and come in soft floral hues seemingly inspired by the great British summer

Rosie, who works out with her brother Toby, a personal trainer, shows off her tanned and toned body as she showcases her latest designs for the high street giant

And in a sign of renewed enthusiasm for MS fashion, a £199 suede skirt – worn by model Alexa Chung and New York socialite Olivia Palermo – sold out shortly after arriving in shops this month.

The ‘must-have’ mid-length skirt, from the Autograph range, hit the headlines in March and reportedly attracted a waiting list of thousands.

This year MS saw its first annual increase in clothing sales since 2011, with a rise of 0.6 per cent between January and February compared with the same period in 2014.

Marks Spencer last week reported its first increase in annual profits for four years, kick-started by strong fashion sales, including Rosie’s undies

The Rosie for Autograph underwear collection, designed by model Miss Huntington-Whiteley, 28, sold nearly 400,000 items over the first three months of 2015, up 108 per cent on the previous year.

Rosie, aside from starring in Mad Max, joined fashion photographer Amanda de Cadenet to mark her 43th birthday with a host of her celebrity pals on Sunday alongside the likes of Gwyneth Paltrow and Demi Moore.