This Brand’s Employee-Cast Lingerie Ads Are Totally Beautiful

British apparel company Lindex is starting a “Bra-volution” with a campaign starring all their bra-volutionaries, a.k.a. the stunning women who work for them.

Unfortunately it is still a subject of immense public interest when an ad campaign spotlights bodies that aren’t ordinarily allowed to appear in ads wearing unmentionables, but we’re glad to see this campaign. Tapping their own staffers doesn’t appear to be a publicity stunt because they’ve done it before. Looks like all the Lindex employees got the star treatment at the shoot, and you can even learn their names.

The diversity is limited, but it’s always better to see images of women for shoppers who might feel excluded by all those ads for bondage cutout undies. (Their new practical bra styles fit boobage from sizes A to E.) Unfortunately, the ladies wear jeans in the group shot to make everyone look unified, but it’s still an awesome improvement. It’s just a positively enjoyable bra-velation to see these first-timers get their shine on in these high-contrast shots. See the photos below.

[Fashion Gone Rogue]

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