Technavio Publishes New Industry Analysis for the Online Lingerie Market in …
April 29, 2015 by admin
Filed under Latest Lingerie News
LONDON–(Business Wire)–Changing consumer preferences have resulted in the unprecedented growth
of the online
lingerie market in India, which is expected to post a CAGR of
42.32% from 2015-2019, says research firm Technavio.
About the Report
Over the years, the perception of lingerie has changed. Customers today
look for attractive styles and a sense of luxury when purchasing
lingerie. From fabrics to strap type, everything is chosen with care.
The availability of online lingerie is looked upon as an advantage by
many consumers, as it eases the purchasing process.
“The young female population in India invests a significant amount of
time and money in staying updated with the latest fashion trends, which
is having an impact on the lingerie market,” says Faisal Ghaus, Vice
President of Technavio.
The latest market research report by Technavio also emphasizes online
lingerie portals that have gained huge traction from small towns. Almost
30% of Zivame’s orders come from small towns in JK, Nagaland and
Orissa, which is expected to increase the penetration of online lingerie
companies in the coming years.
Market Scope and Calculation of Market Size
This report covers the present scenario and the growth prospects of the
online lingerie market in India for 2015-2019. To calculate the market
size, the report considers the revenue generated by the online sales of
lingerie.
Key Information Covered in the Report:
-
Key Vendors:
- Jockey International Inc. (Jockey)
- Lovable Lingerie Ltd. (Lovable)
- MAS Holdings (Amante)
- MTC Ecom Pvt. Ltd. (PrettySecrets)
-
Market Growth Drivers:
- Changing consumer preferences
-
For a full detailed list, view
our report.
-
Market Challenges:
- Difficulty in choosing right product
-
For a full detailed list, view
our report.
-
Market Trends:
- Increased penetration from smaller towns
-
For a full detailed list, view
our report.
Technavio currently
has more than 3000 market research reports on a huge range of topics,
including 100+ reports on the lingerie market:
If you are interested in more information, please contact our media team
at media@technavio.com.
Technavio Research
Jes Ellacott
Media Marketing Executive
US:
+1-630-333-9501
UK: +44-208-123-1770
www.technavio.com
media@technavio.com
