What’s Age Got To Do With It? 2015′s Fashion Leaders Are Breaking The …
January 8, 2015 by admin
Filed under Choosing Lingerie
It’s not a new trend, but one that’s certainly in full bloom; the presence of the mature model on the current campaign circuit can be strongly felt as we shimmy into 2015. Should the young’uns be quaking in their (probably knee high, suede lace-up) boots? No. Add that to an increase in plus (or normal!) size models, it seems that the industry is simply (and thankfully) diversifying, perhaps for good. The fact that we’re still surprised and talking about these moves could suggest a kind of faddish-ness or tokenism – there’s still a way to go until these decisions become normal practice.
Encouraging a range of muses to secure these high profile spots makes sense. After all, no one label can proclaim to only be worn by a specific audience alone, so it’s unsurprising in an age of individualism alongside a competitive marketplace and a visually alert and engaged consumer, an unexpected model choice or two goes far.
By selecting the inimitably talented and graceful writer Joan Didion for Celine’s Spring/Summer 2015 campaign, Phoebe Philo has (once again like so many small-movements-gone-stratospheric) set the idea in stone. It’s been Instagram catnip and continues to notch up coverage – even when, on the flipside, Bieber shows us his CKs. Philo is no stranger to a grown-up campaign woman – way back when, during her early Celine days, the A/W’10 campaign saw 1990s grunge-girl Emma Balfour (who was 40 at the time) return to the fore alongside septuagenarian Danish model Gitte Lee.
Dolce and Gabbana’s nanas are nothing but chic
The Celine and Didion hook-up reflects other recent fashion unions: Jessica Lange is the face of Marc Jacobs’ beauty line, Charlotte Rampling is now the star of Nars, Julia Roberts has recently been initiated into the cosy Givenchy family and the chic nonnas modelling Dolce and Gabbana’s Sicily-meets-Spain collection are too adorbs for word. Naomi Campbell is experiencing something of a career renaissance with both Burberry Prorsum and Agent Provoctauer ads under her belt. Same goes for Gemma Ward – she’s enjoying quite the comeback after a six year hiatus thanks to Prada. Kate Moss has experience some of her greatest (and most profitable) moments as she reached the 4-0 milestone last year.
Iris Apfel and Linda Fargo [Rex]
Last year Angelica Huston stepped into Gap’s ‘Dress Normal’ line-up, Mary Kate and Ashley Olsen snapped up the tooth-gap charms of Lauren Hutton in 2010 for The Row, Karen Walker has long used female silver foxes to showcase her eyewear, Jean Paul Gaultier has repeatedly peppered his runways with ageless casting and then there’s the immense popularity of Advanced Style – the blog where photographer Ari Seth Cohen charts the chicest mature ladies on the street. Add that to the many industry style icons defying the notion that wardrobes over a certain age wilt: Iris Apfel, Vivienne Westwood, Linda Fargo, Carmen Dell’Orefice, Ingmari Lamy, Diane Von Furstenberg and many more blow that concept well out of the water.
See all the SS15 campaigns in the gallery below…
Joan Didion for Celine
Celine might have just won the campaign race, selecting 80-year-old American author and scriptwriter Joan Didion as their new face in a campaign by Jeurgen Teller.
Kate Moss for Matchless
The British motorcycle brand has teamed with Kate Moss for a fourth season. She appears alongside the rather dishy Clement Chabernaud and as well as striking a pose, Mossy also styled the ads together with Ludivine Poiblanc while the images shot by Mert Alas and Marcus Piggott in Ibiza.
Gemma Ward for Prada
She’s back! After walking exclusively for Prada at fashion week, Gemma Ward has officially returned to the land of major campaigns. The 27-year-old Australian model was shot by Steven Meisel.
Dylan Penn for Ermanno Scervino
Watch out, Cara – Dylan Penn is fast becoming the new model-slash-actress to watch. After starring on last month’s L’Officiel Italia cover and appearing in Stuart Weitzman’s video campaign, the 23-year-old has nabbed the Ermanno Scervino campaign, shot by Francesco Carrozzini.
Karmen Pedaru for Michael Kors
Optimistic chic is the theme of the Michael Kors campaign, shot by Mario Testino. “Spring is about rebirth and renewal, so the collection and the campaign convey the upbeat elegance and color that the season brings,” says the designer. Testino captured the sunny, romantic mood with models Karmen Pedaru and Benjamin Eidem posing on a glamorous sailboat.
Sanne Vloet for Ralph Lauren
The brand have a new face – and several new humps – for their latest campaign. Sanne Vloet poses alongside five camels under an Arabian-style tent for the seaside images shot by Bruce Weber.
Quvenzhané Wallis for Armani Junior
Quvenzhané Wallis is the face of Armani Junior for the second time, The 11-year-old actress, who is starring in Annie, jumps in the air in a black and white stripe shift. She is ominated for ‘Best performance by an actress in a motion picture – comedy or musical’ in the upcoming Golden Globe awards.
Naomi Campbell and Jourdan Dunn for Burberry
For Spring Summer 2015 Burberry shot Naomi Campbell and Jourdan Dunn together for the first time. For the ‘old meets new supermodel’ campaign they wear a rainbow of trenches and pose with musicians George Barnett of These New Puritans and George Le Page of Of Empires. As usual with Burbs, it was Mario Testino behind the lens.
Anja Rubik for Marc Jacobs
Just like the catwalk models, Anja Rubik wears no make up and a black choppy fringed bob with her MJ military look. This is just the first look at the campaign, which will also feature Kendall Jenner, Jessica Stam, Joan Smalls, Karlie Kloss, Adriana Lima and Anna Ewers.
Julia Roberts for Givenchy
For SS15 Riccardo Tisci wanted an “honest” campaign to celebrate strong women, using his iconic pieces. The result is a poker-faced Julia Roberts wearing an oversized tuxedo with no makeup. Riccardo Tisci said of the Mert Alas and Marcus Piggott campaign: “I said to her, “Because your smile is so beautiful and everybody knows you for that, I think it should be no smile,” and she was really cool. She said we should go for it.”
Madonna for Versace
Madonna, 56, is the new face of Versace taking over from Lady Gaga. Madonna said of the Mert Alas Marcus Piggott campaign: “It’s always exciting to be dressed head to toe in Versace and experience first-hand Donatella’s vivid imagination and passion that she has created for this collection.”
Balmain
For the SS15 campaign the Balmain army – Adriana Lima, Joan Smalls, Rosie Huntington-Whiteley, Isabeli Fontana, and Crista Cober – are eating burgers and playing video games in their matching colourful Balmain. Olivier Rousteing said to Style.com: “You can really feel the army, you can feel the battle. You can feel the power of the girls, and we usually don’t see that in a campaign.”
Karlie Kloss for Jason Wu
Karlie Kloss is leading Jason Wu’s campaign for SS15 for the first time. The campaign was shot by Inez Vinoodh in Grand Central Oyster Bar, where Karlie lounges over the designer in slinky red sequins.
Calvin Harris for Emporio Armani
Pick your jaws up off the floor ladies. Yes that’s Calvin Harris and yes he is beyond hot. Mr Armani said of choosing Calvin, ‘Calvin Harris is a truly cosmopolitan, dynamic young man who is capable of attracting the masses with his music and energy. He isn’t a model by nature, and this creates a more sincere and engaging bond with the public.’
Naomi Campbell for Agent Provocateur
Naomi Campbell, 44, is the new face of Agent Provocateur. I would never have thought I’d be doing this at 44. I never ever thought that I would be modeling lingerie in my mid 40s!’ Naomi told us from her New York hotel room, ‘When I was younger and I did lingerie shoots, I never really felt comfortable. I was just awkward and shy about showing my body in that way. It’s taken me to get to this age to feel comfortable in a lingerie shoot – in fact I think this is first time I’ve ever felt truly comfortable with it.’
Nicki Minaj for Roberto Cavalli
We didn’t think we’d find a Spring Summer 2015 campaign any hotter than Calvin Harris for Emporio Armani. Then came Roberto Cavalli who has a new super-face… Ms Nicki Minaj. Roberto Cavalli said of his new face: “I chose Nicki Minaj because she embodies the exuberant and modern femininity of the Cavalli woman. In recent years we have become accustomed to women castigated in clothes that hide their body shapes.”
Taylor Morris
Taylor Morris Eyewear’s SS15 campaign is super glossy, with Millie Rose Loggie and Harry Rowley shot by Eddie Wrey.
Dolce Gabbana
The Dolce SS15 campaign is focused on the Spanish influence on Sicilian traditions. Models Bianca Balti, Vittoria Ceretti, Irina Sharipova and Blanca Padilla star in the campaign alongside professional toreador Josè Maria Manzanares. The images were photographed by Domenico Dolce.
Dolce Gabbana
The Dolce SS15 campaign is focused on the Spanish influence on Sicilian traditions. Models Bianca Balti, Vittoria Ceretti, Irina Sharipova and Blanca Padilla star in the campaign alongside professional toreador Josè Maria Manzanares. The images were photographed by Domenico Dolce.
Dolce Gabbana
The Dolce SS15 campaign is focused on the Spanish influence on Sicilian traditions. Models Bianca Balti, Vittoria Ceretti, Irina Sharipova and Blanca Padilla star in the campaign alongside professional toreador Josè Maria Manzanares. The images were photographed by Domenico Dolce.
Daria Werbowy for Salvatore Ferragamo
Shot by Mert Alas and Marcus Piggot in Los Angeles, Ferragamo’s campaign is all about modern glamour. Daria Werbowy represents the brand’s effortless style while those wedge and platform sandals are revived from the Ferragamo archives.
Daria Werbowy for Salvatore Ferragamo
Shot by Mert Alas and Marcus Piggot in Los Angeles, Ferragamo’s campaign is all about modern glamour. Daria Werbowy represents the brand’s effortless style while those wedge and platform sandals are revived from the Ferragamo archives.
Kim and Kanye for Balmain
As well as Balmain’s supermodel-studded campaign, Creative Director Olivier Rousteing has treated us to two very special guests for his menswear campaign: Kim Kardashian and Kanye West. The designer is close friends with the couple and has opened up about the campaign, shot by Mario Sorrenti. “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.”
Kim and Kanye for Balmain
As well as Balmain’s supermodel-studded campaign, Creative Director Olivier Rousteing has treated us to two very special guests for his menswear campaign: Kim Kardashian and Kanye West. The designer is close friends with the couple and has opened up about the campaign, shot by Mario Sorrenti. “For this Menswear campaign, I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign. Together, they represent love, beauty and diversity — they are the new modernity. This is more than a campaign, it expresses something beyond clothes — it is a celebration of love and friendship. This is a new statement for Balmain.”
Mia Goth, Imogen Poots, Marine Vacth for Miu Miu
Steven Meisel shot the trio in New York.
Mia Goth, Imogen Poots, Marine Vacth for Miu Miu
Steven Meisel shot the trio in New York.
Mia Goth, Imogen Poots, Marine Vacth for Miu Miu
Steven Meisel shot the trio in New York.
Cara Delevingne for Topshop
Cara is back for another season at Topshop, in a series of 15 images shot by photographer Alasdair McLellan and styled by TOPSHOP Creative Director Kate Phelan. Cara being Cara it all gets a little kooky – in the video tutorial she plays a triangle which she wears as an earring.
Cara Delevingne for Topshop
Cara is back for another season at Topshop, in a series of 15 images shot by photographer Alasdair McLellan and styled by TOPSHOP Creative Director Kate Phelan. Cara being Cara it all gets a little kooky – in the video tutorial she plays a triangle which she wears as an earring.
Natalie Westling for Dior
For Spring Summer 2015, Dior have Julia Nobis, Lexi Boling and Natalie Westling in a dreamy campaign shot by Willy Vanderperre.
Julia Nobis, Lexi Boling and Natalie Westling for Dior
For Spring Summer 2015, Dior have Julia Nobis, Lexi Boling and Natalie Westling in a dreamy campaign shot by Willy Vanderperre.
Julia Nobis, Lexi Boling and Natalie Westling for Dior
For Spring Summer 2015, Dior have Julia Nobis, Lexi Boling and Natalie Westling in a dreamy campaign shot by Willy Vanderperre.
Anna Ewers, Hollie May Saker, and Sasha Luss for Moschino
For Spring Summer 2015 Jeremy Scott introduced us to the Moschino barbie. For the Steven Meisel campaign he chose Anna Ewers, Hollie May Saker, and Sasha Luss as his Barbie girls.
Solange Knowles for ElevenParis
Solange is the face of ElevenParis for SS15, starring in a campaign shot by Kim Jakobsen. She said to ElevenParis about her plans for the year: “I’ll finish my album. Recently I took the time to enjoy life, my son and New Orleans, where I just moved.”
Gigi Hadid for GUESS
Gigi Hadid is back as the face of GUESS for Spring Summer 2015, where she poses topless in her customised jeans. Gigi has been a GUESS girl for FIFTEEN years, as her first modelling job was for the denim brand when she was two years old.
Jack O’Connell for Prada Menswear
Actor and rumoured former flame of Cara Delevingne, Jack O’Connell has received the thumbs up from Miuccia Prada as he is the face of Prada menswear alongside Ethan Hawke, Ansel Elgort and Miles Teller. Jack, who stars in Angelina Jolie’s Unbroken, wears a chunky knit and sips water in his campaign.
